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112 Cards in this Set
- Front
- Back
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Mark McCormack
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Father of athlete representation
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AFL
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Separate competing league aside from NFL
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ABA
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Separate competing league aside from NBA
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Walter O’Malley
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Promises to never deal with an agent
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Kurt Flood
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Wants to have some say in where he plays
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Gatorade
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First performance enhancing beverage used by athletes
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Phil Knight
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Started Nike (Blue Ribbon Sports)
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Sonny Vaccaro
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Worked closely with Michael Jordan to create mega sponsorship
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Bill Parcel
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First coach to be dumped in Gatorade bath
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Mars Blackman
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Appeared with Michael Jordan in “Its gotta be the shoes” commercial
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Celebrity
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People who are known for being known
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Madonna
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Celebrity known for transforming herself very often
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Warhol Attitude
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The idea of judging and indulging
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Houston Astrodome
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First indoor stadium, multipurpose (Astros)
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Baltimore Orioles
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First team to create Retro Park
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Rodney King
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Victim in 1992 police riots
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Bjorn Borg
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All star athlete, sex symbol, and fashion model of a tennis player
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Title IX
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No person shall be excluded from education programs on the basis of sex
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Billie Jean King
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Female tennis superstar, first openly gay professional athlete
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Kristy Evert
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Dethrones Billie Jean King for WTA superstardom
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Nancy Liberman
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Youngest to play basketball for women’s USA team
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ABC
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Station that takes Olympics in 1960
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NBC
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Takes Olympics back for Tokyo in 1964
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Buddy Mills
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USA Olympian who wins 10K after insane come from behind victory in Tokyo 1964
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Lee Evans
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Most influential follower of Edwards, believes players have power
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Tommie Smith
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Part of black power Olympic podium movement
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Cassius Clay
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18 year old world champion in boxing
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Angelo Dundee
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Cassius Clay’s first trainer
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Gorgeous George
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Cross dressing wrestler in WWE, famous for being hated
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Sonny Liston
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Bad boy boxing champ, shocking loss to Cassius Clay
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Malcom X
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Influences Cassius Clay’s following of Islam
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Mohammed Ali
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Cassius Clay post name change
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Jerry Tarr
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Banned from AAU track and field after signing with Broncos
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Bill Bowerman
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Head coach of Oregon track, helps Phil Knight open marathon sports
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OJ Simpson
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Running back for AFL, black charismatic, wide smile, everything changes when he gets charged with murder
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Pete Rozelle
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NFL commissioner in 60s, huge influence on NFL’s overtake of MLB
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Bill Veeck
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Father of AFL and revenue sharing
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Boston Braves
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2nd Boston team, thrives during WWII, loses popularity, moves to Milwaukee, still nothing, leaves for Atlanta
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Donald Trump
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Celebrity announcer in WWE, hated like Gorgeous George
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Playboy
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Erotic magazine made for men
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Sports Illustrated
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Sport version of Playboy
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Brown v Board of Education
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1954 bill that ended segregation in schools
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Joe DiMaggio
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Everyone’s favorite ball player on the field, bad reputation off the field
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Marilyn Monroe
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Married to Joe DiMaggio, model for playboy
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James Dean
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Teenage rebellion, how to be a man in the 50s
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Danny Gardella
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Started league to challenge MLB, tried to come back to MLB, blacklisted, sues
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Al Niemic
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Leaves MLB to go to war, not rehired upon return, sues
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IMG
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Athletic talent management group started by Mark McCormack
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Chennai Open
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Tennis tournament that IMG started in India
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IPL
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Indian Cricket League started by IMG and Mark McCormack in India
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Cricket
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Sport McCormack monopolized
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Arnold Palmer
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McCormack’s first client
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Vertical Integration
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Global marketing, promotion, and programming sport
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Athlete, Honest Drama, Presentation
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3 keys to sport
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Baseball
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Only sport that teams could not reserve players
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Negative Covenant
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Players could not buy their way out of a contract (1903)
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Don Drysdale and Sandy Koufax
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First players to hire an agent
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Marvin Miller
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Elected to lead MLBPA union 1966
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Catfish Hunter
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MLB pitcher who played without a contract for a full season
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Joe Namath
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NY Jets quarterback who opens his own bars, despite denial from Rozelle
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Malcolm Gladwell
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“You can command your salary if you have the talent”
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Florida Gators
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College team to use Gatorade in 1966, leading them to winning season
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Adidas
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Nike’s main competition following startup
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Camden Yards
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Disney Land for adults
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Association for Intercollegiate Athletics for Women
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College organizations put together for women by women
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Grove City College V Bell
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First Supreme Court case when Title IX is ignored
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Martina Navatrilova
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Dethrones Evert, first openly gay athlete
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Brandie Chastain
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Rips off shirt to celebrate goal, heavily criticized because female
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Gender Revolution
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Female athletes sue for equal pay
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Summer ’67
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The summer of love (sex, drugs, rock & roll)
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Star Trek
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Show canceled in 1968 that caused protests
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Martin Luther King Jr. and Robert Kennedy
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Major historical figures assassinated in 1968
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Greensboro and Orangesburg
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Cities in Alabama that had black sit-ins
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Chicago Democratic National Convention
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Major war zone in 1968 following assassination of Robert Kennedy
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South Africa
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US ally who was banned from the Olympic Games in 1968
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Tlateloloco Massacre
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Riot at Mexico City Games in 1968, hundreds killed
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Harry Edwards
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Leader of human Olympic rights, giant of a man
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Echo Summit
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Training camp with similar altitudes as Mexico City for athletes to practice on
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Dick Fosbury
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Created new high jump technique that revolutionized the event
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Bob Beamon
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Sets Olympic long jump record by 2 feet, national hero
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Jim Ruyhn
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One of the greatest USA milers ever, instrumental in USA Olympic victory in 1968
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Floyd Peterson
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Loses to Sonny Liston in 1964 heavyweight championship, good guy vs bad Liston
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Sam Cooke
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Bromance with Mohammed Ali after title win vs Liston
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Wes Santee
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Banned after taking extra money from AAU track & field official
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TV
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Major contributor to football overtaking baseball as America’s national pastime
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Branch Rickey
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Came up with revenue sharing idea for AFL
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Brooklyn Dodgers
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AKA “America’s Team
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GI Bill
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Guarantees war veterans a job after war
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Johnny Unitas
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Baltimore Colts quarterback iconic in “greatest football game ever”
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George Toolson
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Sent to minors unjustly, sues MLB
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Jesse Owens
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Black Olympic star in 1936, “Uncle Tom” at 1968 games
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WWE
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Sport that made it by faking it, Donald Trump and Mohammed Ali “went to school on this sport”
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Larry MacPhail
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Manager for Dodgers, Yankees, and Reds
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ESPN
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First sports specific TV channel
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GI Bill
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Bill that incentivized WWII veterans to go back to school and have children
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Dodgers move to LA and Giants vs Colts 1958 football game
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Two watershed events that helped make football America’s national pastime
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Wrestling, Roller Derby, Boxing, Basketball
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Sports that were televised in the early days of TV
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Little League Baseball
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Baseball league that expanded in the 1950s as other minor leagues diminished
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Power/Teenage Identity
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Burger joints, rock and roll, roller skates that gave young people this in the 1950s
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Gillette Razor
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Sponsor that NBC and ABC embraced
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Nick Bolletteri
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Flipped school to sport ratio and produced a string of tennis stars, later bought out by IMG
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Shrinking/Boyishness
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Ideal body type for heterosexual females in 1950s
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The talent
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The thing you are watching or paying for (athlete/actor)
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Black Power Movement
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Tommie Smith and John Carlos are largely a part of this movement and The Civil Rights Movement
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Revenue Sharing
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Supports a small city to host a major league team
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Steve Prefontaine
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Bill Bowerman’s star runner in the 1970s, inspiration for Nike’s aggressive business approach
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Johnny Bright
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Took contract in CFL instead of NFL
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White Flight
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Caused black population to grow by 10% in inner cities during the 1950s
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Continental League
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MLB’s major competitor that later merged with MLB
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Jack Johnson
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Mohammed Ali is often compared to this early 20th century boxer
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Abe Saperstein
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Founder of Harlem Globetrotters
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Vertical Integration
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Business strategy of Mark McCormack for player representation that included TV sponsorship and aggressive branding tactics
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