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575 Cards in this Set
- Front
- Back
|
what is the first known athletic event to charge admission
|
baseball
|
|
|
what was the total US domestic sports consumption d investment in 2007
|
410 billion
|
|
|
which sports industry revenue stream generates the most money yearly
|
sports goods apparel
|
|
|
what are the big 4 us sports leagues
|
NFL, MLB, NBA, NHL
|
|
|
what is the total global entertainment and media advertising spending
|
2 trillion
|
|
|
which was not a factor that led to SEM industry growth
|
micheal jordan
|
|
|
_____ refers to a means of communication a message to large numbers of people
|
media
|
|
|
what was the first company to team up with the oplmpics as an official sponsor
|
coke
|
|
|
why are media rights important to sports and entertainment properties
|
revenue
|
|
|
in what year was the first ever baseball game broadcast on radio
|
1921
|
|
|
the first major sports event shown on tv was the_____ in 1946
|
joe louis boxing match
|
|
|
in what year was sports illustrated introduced
|
1954
|
|
|
what is mildred babe Didrikson Zaharias to an endorsement contract first
|
being middle line backer for Cincinnati bengals
|
|
|
in what year was monday Night football broadcast
|
1970
|
|
|
what company signed mildred babe didrikson zaharias to an endorsement
|
wilson
|
|
|
in 1869 the first baseball team to have every player on salary was the
|
cincinnati red stockings
|
|
|
in what year was the first endorsement deal
|
1923
|
|
|
in what year did espn debut
|
1979
|
|
|
_______ is money left to spend after necessary expenses are paid
|
discretionary income
|
|
|
sports and entertainment products are unique n that they are both
|
perishable
|
|
|
which of the following would be considered an example of an intangible attribute
|
the thrill of winning a competition
|
|
|
watching a broadway musical, listening to a CD and playing baseball are al examples of _____
|
entertainment
|
|
|
the Chicago bulls selling special holiday ticket packages is an example of -__
|
marketing of sports
|
|
|
______refers to the process f assigning value to products and services on the basis of supply and demand
|
pricing
|
|
|
Oreo cookies making and appearance on the sitcom friends is an example of ______
|
both b and c
|
|
|
goods and services are capable of being physically touched
|
tangible
|
|
|
the process of developing promoting and distributing products or goods and services to satisfy customers needs and wants
|
marketing
|
|
|
the goods and services designed to provide benefits to a sports spectator
|
sports product
|
|
|
in 1951 the first color_____was introduced
|
tv
|
|
|
the time available to people when they are not working or assuming responsibilities often times referred to as free time
|
leisure time
|
|
|
whatever people are willing to spend their money and spare time viewing rather participating
|
entertainment
|
|
|
the act of using sports as a platform to market products or services and increases sales or the process of marketing and selling the sports property itself
|
sports and entertainment marketing
|
|
|
determining how best to get products and services to consumers
|
distribution
|
|
|
which of the following organizations would be most likely to engage in strategic entertainment marketing
|
all of the above
|
|
|
the portland trail blazers advertising during film previews at a local cinema is an example of ____
|
ross promotion
|
|
|
which of the following is not considered one of the 5 ps of event marketing
|
pricing
|
|
|
the key difference between sports and entertainment involve
|
all of the above
|
|
|
which of the following are segments of the entertainment industry
|
recorded music
|
|
|
______ is not example of a revenue stream at the local cinema
|
DVD sales
|
|
|
in what year did disneyland open in Anaheim, California
|
1955
|
|
|
______ is an example of a how sports and entertainment marketers effectively follow industry trends
|
industry journals
|
|
|
shifts in industry trends could include
|
a and c above
|
|
|
______ are products related to or created from the core product
|
ancillary products
|
|
|
which of the following s an example of costs incurred by sports teams
|
all of the above
|
|
|
_____ are the means for an organizations cash inflow, typically as a result of the sale of company products or services
|
revenue streams
|
|
|
a blockbuster hollywood film might generate the following ancillary products
|
all the above
|
|
|
_____ can be defined as a grouping of similar types of products or services offered to consumers by businesses within the same industry
|
industry segments
|
|
|
_____ could be an example of a revenue stream for a professional sports team
|
all of the above
|
|
|
the sale of ancillary products makes a profit for film creators in the form of all but the following
|
box offices
|
|
|
what is the net change in an economy resulting from sport or entertainment even
|
economic impact
|
|
|
in 1961 he first regional theme park was opened. what was that theme park
|
six flag
|
|
|
which of the following is an example of reverse product placement
|
dunder mifflin brand paper products appearing in staples store
|
|
|
what are product placements also know for
|
tie-in
|
|
|
payments made to the owner of copyrighted work for use of their material
|
royalties
|
|
|
products related to or created from the core product
|
ancillary products
|
|
|
the means for an organizations cash inflow, typically as a result of the sale of company products or services
|
revenue stream
|
|
|
the division of whole parts
|
segmentation
|
|
|
the purchases needed to meet the increased demand of visitors for goods and services
|
direct effect
|
|
|
the ripple effect of additional rounds or recirculating the initial spectators dollars
|
indirect effects
|
|
|
which of the following is a requirement of the exchange process
|
each party must be free to accept or decline the offer
|
|
|
classifiying consumers in the north, south, east and west regions of the untied states is an example_______ segmentation
|
geographic
|
|
|
in what year did ibm make the first personal computer
|
1981
|
|
|
price,product, place and promotion are all components of the_______
|
marketing mix
|
|
|
_____involves the goodservices or ideas used to satisfy customers needs
|
Product
|
|
|
which music channel was launched in 1981
|
MTV
|
|
|
what year nintendo first introduced
|
1985
|
|
|
how many copies of the book twilight were sold in 2008
|
22 million
|
|
|
________ is defined as a source of diversion or physical activity engaged in for pleasure
|
entertainment
|
|
|
which is not a function of marketing
|
tangible product identification
|
|
|
in what year did espn debut
|
1979
|
|
|
_______ is money left to spend after necessary expenses are paid
|
discretionary income
|
|
|
sports and entertainment products are unique n that they are both
|
perishable
|
|
|
which of the following would be considered an example of an intangible attribute
|
the thrill of winning a competition
|
|
|
watching a broadway musical, listening to a CD and playing baseball are al examples of _____
|
entertainment
|
|
|
the Chicago bulls selling special holiday ticket packages is an example of -__
|
marketing of sports
|
|
|
______refers to the process f assigning value to products and services on the basis of supply and demand
|
pricing
|
|
|
Oreo cookies making and appearance on the sitcom friends is an example of ______
|
both b and c
|
|
|
goods and services are capable of being physically touched
|
tangible
|
|
|
the process of developing promoting and distributing products or goods and services to satisfy customers needs and wants
|
marketing
|
|
|
the goods and services designed to provide benefits to a sports spectator
|
sports product
|
|
|
in 1951 the first color_____was introduced
|
tv
|
|
|
the time available to people when they are not working or assuming responsibilities often times referred to as free time
|
leisure time
|
|
|
whatever people are willing to spend their money and spare time viewing rather participating
|
entertainment
|
|
|
the act of using sports as a platform to market products or services and increases sales or the process of marketing and selling the sports property itself
|
sports and entertainment marketing
|
|
|
determining how best to get products and services to consumers
|
distribution
|
|
|
which of the following organizations would be most likely to engage in strategic entertainment marketing
|
all of the above
|
|
|
the portland trail blazers advertising during film previews at a local cinema is an example of ____
|
ross promotion
|
|
|
which of the following is not considered one of the 5 ps of event marketing
|
pricing
|
|
|
the key difference between sports and entertainment involve
|
all of the above
|
|
|
which of the following are segments of the entertainment industry
|
recorded music
|
|
|
______ is not example of a revenue stream at the local cinema
|
DVD sales
|
|
|
in what year did disneyland open in Anaheim, California
|
1955
|
|
|
______ is an example of a how sports and entertainment marketers effectively follow industry trends
|
industry journals
|
|
|
shifts in industry trends could include
|
a and c above
|
|
|
______ are products related to or created from the core product
|
ancillary products
|
|
|
which of the following s an example of costs incurred by sports teams
|
all of the above
|
|
|
_____ are the means for an organizations cash inflow, typically as a result of the sale of company products or services
|
revenue streams
|
|
|
a blockbuster hollywood film might generate the following ancillary products
|
all the above
|
|
|
_____ can be defined as a grouping of similar types of products or services offered to consumers by businesses within the same industry
|
industry segments
|
|
|
_____ could be an example of a revenue stream for a professional sports team
|
all of the above
|
|
|
the sale of ancillary products makes a profit for film creators in the form of all but the following
|
box offices
|
|
|
what is the net change in an economy resulting from sport or entertainment even
|
economic impact
|
|
|
in 1961 he first regional theme park was opened. what was that theme park
|
six flag
|
|
|
which of the following is an example of reverse product placement
|
dunder mifflin brand paper products appearing in staples store
|
|
|
what are product placements also know for
|
tie-in
|
|
|
payments made to the owner of copyrighted work for use of their material
|
royalties
|
|
|
products related to or created from the core product
|
ancillary products
|
|
|
the means for an organizations cash inflow, typically as a result of the sale of company products or services
|
revenue stream
|
|
|
the division of whole parts
|
segmentation
|
|
|
the purchases needed to meet the increased demand of visitors for goods and services
|
direct effect
|
|
|
the ripple effect of additional rounds or recirculating the initial spectators dollars
|
indirect effects
|
|
|
which of the following is a requirement of the exchange process
|
each party must be free to accept or decline the offer
|
|
|
classifiying consumers in the north, south, east and west regions of the untied states is an example_______ segmentation
|
geographic
|
|
|
in what year did ibm make the first personal computer
|
1981
|
|
|
price,product, place and promotion are all components of the_______
|
marketing mix
|
|
|
_____involves the goodservices or ideas used to satisfy customers needs
|
Product
|
|
|
How do sports consumers participate in the exchange process
|
B and c above
|
|
|
Which of the following is not a step in the research process
|
Selling the information
|
|
|
Demo graphic statistics might include information about
|
Age
|
|
|
Which of the following are benefits associated with marketing
|
All of the above
|
|
|
Television and radio commercials are examples of
|
Advertising
|
|
|
Marketing research gathers information regarding7-Up's effort to related to product to a competitor products and the on call is an example of
|
All of the above
|
|
|
7-Up effort to relate its products to competitor products as the uncola is an example of
|
Product differentiation
|
|
|
which music channel was launched in 1981
|
MTV
|
|
|
what year nintendo first introduced
|
1985
|
|
|
how many copies of the book twilight were sold in 2008
|
22 million
|
|
|
________ is defined as a source of diversion or physical activity engaged in for pleasure
|
entertainment
|
|
|
which is not a function of marketing
|
tangible product identification
|
|
|
in what year did espn debut
|
1979
|
|
|
_______ is money left to spend after necessary expenses are paid
|
discretionary income
|
|
|
sports and entertainment products are unique n that they are both
|
perishable
|
|
|
which of the following would be considered an example of an intangible attribute
|
the thrill of winning a competition
|
|
|
watching a broadway musical, listening to a CD and playing baseball are al examples of _____
|
entertainment
|
|
|
the Chicago bulls selling special holiday ticket packages is an example of -__
|
marketing of sports
|
|
|
______refers to the process f assigning value to products and services on the basis of supply and demand
|
pricing
|
|
|
Oreo cookies making and appearance on the sitcom friends is an example of ______
|
both b and c
|
|
|
goods and services are capable of being physically touched
|
tangible
|
|
|
the process of developing promoting and distributing products or goods and services to satisfy customers needs and wants
|
marketing
|
|
|
the goods and services designed to provide benefits to a sports spectator
|
sports product
|
|
|
in 1951 the first color_____was introduced
|
tv
|
|
|
the time available to people when they are not working or assuming responsibilities often times referred to as free time
|
leisure time
|
|
|
whatever people are willing to spend their money and spare time viewing rather participating
|
entertainment
|
|
|
the act of using sports as a platform to market products or services and increases sales or the process of marketing and selling the sports property itself
|
sports and entertainment marketing
|
|
|
determining how best to get products and services to consumers
|
distribution
|
|
|
which of the following organizations would be most likely to engage in strategic entertainment marketing
|
all of the above
|
|
|
the portland trail blazers advertising during film previews at a local cinema is an example of ____
|
ross promotion
|
|
|
which of the following is not considered one of the 5 ps of event marketing
|
pricing
|
|
|
the key difference between sports and entertainment involve
|
all of the above
|
|
|
which of the following are segments of the entertainment industry
|
recorded music
|
|
|
______ is not example of a revenue stream at the local cinema
|
DVD sales
|
|
|
in what year did disneyland open in Anaheim, California
|
1955
|
|
|
______ is an example of a how sports and entertainment marketers effectively follow industry trends
|
industry journals
|
|
|
shifts in industry trends could include
|
a and c above
|
|
|
______ are products related to or created from the core product
|
ancillary products
|
|
|
which of the following s an example of costs incurred by sports teams
|
all of the above
|
|
|
_____ are the means for an organizations cash inflow, typically as a result of the sale of company products or services
|
revenue streams
|
|
|
a blockbuster hollywood film might generate the following ancillary products
|
all the above
|
|
|
_____ can be defined as a grouping of similar types of products or services offered to consumers by businesses within the same industry
|
industry segments
|
|
|
_____ could be an example of a revenue stream for a professional sports team
|
all of the above
|
|
|
the sale of ancillary products makes a profit for film creators in the form of all but the following
|
box offices
|
|
|
what is the net change in an economy resulting from sport or entertainment even
|
economic impact
|
|
|
in 1961 he first regional theme park was opened. what was that theme park
|
six flag
|
|
|
which of the following is an example of reverse product placement
|
dunder mifflin brand paper products appearing in staples store
|
|
|
what are product placements also know for
|
tie-in
|
|
|
payments made to the owner of copyrighted work for use of their material
|
royalties
|
|
|
products related to or created from the core product
|
ancillary products
|
|
|
the means for an organizations cash inflow, typically as a result of the sale of company products or services
|
revenue stream
|
|
|
the division of whole parts
|
segmentation
|
|
|
the purchases needed to meet the increased demand of visitors for goods and services
|
direct effect
|
|
|
the ripple effect of additional rounds or recirculating the initial spectators dollars
|
indirect effects
|
|
|
which of the following is a requirement of the exchange process
|
each party must be free to accept or decline the offer
|
|
|
classifiying consumers in the north, south, east and west regions of the untied states is an example_______ segmentation
|
geographic
|
|
|
in what year did ibm make the first personal computer
|
1981
|
|
|
price,product, place and promotion are all components of the_______
|
marketing mix
|
|
|
_____involves the goodservices or ideas used to satisfy customers needs
|
Product
|
|
|
How do sports consumers participate in the exchange process
|
B and c above
|
|
|
Which of the following is not a step in the research process
|
Selling the information
|
|
|
Demo graphic statistics might include information about
|
Age
|
|
|
Which of the following are benefits associated with marketing
|
All of the above
|
|
|
Television and radio commercials are examples of
|
Advertising
|
|
|
Marketing research gathers information regarding7-Up's effort to related to product to a competitor products and the on call is an example of
|
All of the above
|
|
|
7-Up effort to relate its products to competitor products as the uncola is an example of
|
Product differentiation
|
|
|
Examples of marketing research applications could include
|
ANB above
|
|
|
which music channel was launched in 1981
|
MTV
|
|
|
A blank is something that you would like to have
|
Want
|
|
|
is not a considered a form of advertising
|
Television show
|
|
|
what year nintendo first introduced
|
1985
|
|
|
how many copies of the book twilight were sold in 2008
|
22 million
|
|
|
________ is defined as a source of diversion or physical activity engaged in for pleasure
|
entertainment
|
|
|
which is not a function of marketing
|
tangible product identification
|
|
|
in what year did espn debut
|
1979
|
|
|
_______ is money left to spend after necessary expenses are paid
|
discretionary income
|
|
|
sports and entertainment products are unique n that they are both
|
perishable
|
|
|
which of the following would be considered an example of an intangible attribute
|
the thrill of winning a competition
|
|
|
watching a broadway musical, listening to a CD and playing baseball are al examples of _____
|
entertainment
|
|
|
the Chicago bulls selling special holiday ticket packages is an example of -__
|
marketing of sports
|
|
|
______refers to the process f assigning value to products and services on the basis of supply and demand
|
pricing
|
|
|
Oreo cookies making and appearance on the sitcom friends is an example of ______
|
both b and c
|
|
|
goods and services are capable of being physically touched
|
tangible
|
|
|
the process of developing promoting and distributing products or goods and services to satisfy customers needs and wants
|
marketing
|
|
|
the goods and services designed to provide benefits to a sports spectator
|
sports product
|
|
|
in 1951 the first color_____was introduced
|
tv
|
|
|
the time available to people when they are not working or assuming responsibilities often times referred to as free time
|
leisure time
|
|
|
whatever people are willing to spend their money and spare time viewing rather participating
|
entertainment
|
|
|
the act of using sports as a platform to market products or services and increases sales or the process of marketing and selling the sports property itself
|
sports and entertainment marketing
|
|
|
determining how best to get products and services to consumers
|
distribution
|
|
|
which of the following organizations would be most likely to engage in strategic entertainment marketing
|
all of the above
|
|
|
the portland trail blazers advertising during film previews at a local cinema is an example of ____
|
ross promotion
|
|
|
which of the following is not considered one of the 5 ps of event marketing
|
pricing
|
|
|
the key difference between sports and entertainment involve
|
all of the above
|
|
|
which of the following are segments of the entertainment industry
|
recorded music
|
|
|
______ is not example of a revenue stream at the local cinema
|
DVD sales
|
|
|
in what year did disneyland open in Anaheim, California
|
1955
|
|
|
______ is an example of a how sports and entertainment marketers effectively follow industry trends
|
industry journals
|
|
|
shifts in industry trends could include
|
a and c above
|
|
|
______ are products related to or created from the core product
|
ancillary products
|
|
|
which of the following s an example of costs incurred by sports teams
|
all of the above
|
|
|
_____ are the means for an organizations cash inflow, typically as a result of the sale of company products or services
|
revenue streams
|
|
|
a blockbuster hollywood film might generate the following ancillary products
|
all the above
|
|
|
_____ can be defined as a grouping of similar types of products or services offered to consumers by businesses within the same industry
|
industry segments
|
|
|
_____ could be an example of a revenue stream for a professional sports team
|
all of the above
|
|
|
the sale of ancillary products makes a profit for film creators in the form of all but the following
|
box offices
|
|
|
what is the net change in an economy resulting from sport or entertainment even
|
economic impact
|
|
|
in 1961 he first regional theme park was opened. what was that theme park
|
six flag
|
|
|
which of the following is an example of reverse product placement
|
dunder mifflin brand paper products appearing in staples store
|
|
|
what are product placements also know for
|
tie-in
|
|
|
payments made to the owner of copyrighted work for use of their material
|
royalties
|
|
|
products related to or created from the core product
|
ancillary products
|
|
|
the means for an organizations cash inflow, typically as a result of the sale of company products or services
|
revenue stream
|
|
|
the division of whole parts
|
segmentation
|
|
|
the purchases needed to meet the increased demand of visitors for goods and services
|
direct effect
|
|
|
the ripple effect of additional rounds or recirculating the initial spectators dollars
|
indirect effects
|
|
|
which of the following is a requirement of the exchange process
|
each party must be free to accept or decline the offer
|
|
|
classifiying consumers in the north, south, east and west regions of the untied states is an example_______ segmentation
|
geographic
|
|
|
in what year did ibm make the first personal computer
|
1981
|
|
|
price,product, place and promotion are all components of the_______
|
marketing mix
|
|
|
_____involves the goodservices or ideas used to satisfy customers needs
|
Product
|
|
|
How do sports consumers participate in the exchange process
|
B and c above
|
|
|
Which of the following is not a step in the research process
|
Selling the information
|
|
|
Demo graphic statistics might include information about
|
Age
|
|
|
Which of the following are benefits associated with marketing
|
All of the above
|
|
|
Television and radio commercials are examples of
|
Advertising
|
|
|
Marketing research gathers information regarding7-Up's effort to related to product to a competitor products and the on call is an example of
|
All of the above
|
|
|
7-Up effort to relate its products to competitor products as the uncola is an example of
|
Product differentiation
|
|
|
Examples of marketing research applications could include
|
ANB above
|
|
|
which music channel was launched in 1981
|
MTV
|
|
|
A blank is something that you would like to have
|
Want
|
|
|
is not a considered a form of advertising
|
Television show
|
|
|
The is the individual who purchases the product or service
|
Customer
|
|
|
Which of the following is a consideration when evaluating target market
|
Reachable
|
|
|
ESPN X games programming is an example of
|
Nich market
|
|
|
Which of the following is not a segmentation bass
|
Product usage
|
|
|
Printed media displayed for promotional purposes in sporting venues is an example of
|
Signage
|
|
|
Which of the following are examples of sports consumers
|
All of the above
|
|
|
The marketing planwhich of the following is an example of which of the following
|
All of the above
|
|
|
Which of the following is an example of an organizational strengths
|
Strong brand name
|
|
|
what year nintendo first introduced
|
1985
|
|
|
When gaining a through understanding of the market and organization must consider
|
All of the above
|
|
|
A communicates the goals objectives and strategies of a company to its employees
|
Marketing plan
|
|
|
The critics the cost of expenses and anticipated revenue
|
Forecast
|
|
|
Determining what event product or service will be marketed is a component of which process
|
Product planning
|
|
|
A explains why your organization exists and what it hopes to achieve
|
Mission statement
|
|
|
Refers to the process of putting the marketing plan into action
|
Inplementation
|
|
|
Determining the most efficient means of getting an organizations products and services to its customers is an example of
|
Distribution
|
|
|
Projecting overall annual revenue for an organization is a function ofto be effective
|
Financing
|
|
|
To be effective and organizations goals and objectives must be
|
Measurable
|
|
|
Is an element of an effective mission statement
|
Identification of an organization's customers
|
|
|
how many copies of the book twilight were sold in 2008
|
22 million
|
|
|
Which of the following information is always included in the financial portion of the marketing plan
|
All of the above
|
|
|
Which of the following is an example of an organ organizational threat
|
New substitution Products
|
|
|
Key information included in comprehensive marketing plan
|
All of the above
|
|
|
________ is defined as a source of diversion or physical activity engaged in for pleasure
|
entertainment
|
|
|
which is not a function of marketing
|
tangible product identification
|
|
|
in what year did espn debut
|
1979
|
|
|
_______ is money left to spend after necessary expenses are paid
|
discretionary income
|
|
|
sports and entertainment products are unique n that they are both
|
perishable
|
|
|
which of the following would be considered an example of an intangible attribute
|
the thrill of winning a competition
|
|
|
watching a broadway musical, listening to a CD and playing baseball are al examples of _____
|
entertainment
|
|
|
the Chicago bulls selling special holiday ticket packages is an example of -__
|
marketing of sports
|
|
|
______refers to the process f assigning value to products and services on the basis of supply and demand
|
pricing
|
|
|
Oreo cookies making and appearance on the sitcom friends is an example of ______
|
both b and c
|
|
|
goods and services are capable of being physically touched
|
tangible
|
|
|
the process of developing promoting and distributing products or goods and services to satisfy customers needs and wants
|
marketing
|
|
|
the goods and services designed to provide benefits to a sports spectator
|
sports product
|
|
|
in 1951 the first color_____was introduced
|
tv
|
|
|
the time available to people when they are not working or assuming responsibilities often times referred to as free time
|
leisure time
|
|
|
whatever people are willing to spend their money and spare time viewing rather participating
|
entertainment
|
|
|
the act of using sports as a platform to market products or services and increases sales or the process of marketing and selling the sports property itself
|
sports and entertainment marketing
|
|
|
determining how best to get products and services to consumers
|
distribution
|
|
|
which of the following organizations would be most likely to engage in strategic entertainment marketing
|
all of the above
|
|
|
the portland trail blazers advertising during film previews at a local cinema is an example of ____
|
ross promotion
|
|
|
which of the following is not considered one of the 5 ps of event marketing
|
pricing
|
|
|
the key difference between sports and entertainment involve
|
all of the above
|
|
|
which of the following are segments of the entertainment industry
|
recorded music
|
|
|
______ is not example of a revenue stream at the local cinema
|
DVD sales
|
|
|
in what year did disneyland open in Anaheim, California
|
1955
|
|
|
______ is an example of a how sports and entertainment marketers effectively follow industry trends
|
industry journals
|
|
|
shifts in industry trends could include
|
a and c above
|
|
|
______ are products related to or created from the core product
|
ancillary products
|
|
|
which of the following s an example of costs incurred by sports teams
|
all of the above
|
|
|
_____ are the means for an organizations cash inflow, typically as a result of the sale of company products or services
|
revenue streams
|
|
|
a blockbuster hollywood film might generate the following ancillary products
|
all the above
|
|
|
_____ can be defined as a grouping of similar types of products or services offered to consumers by businesses within the same industry
|
industry segments
|
|
|
_____ could be an example of a revenue stream for a professional sports team
|
all of the above
|
|
|
the sale of ancillary products makes a profit for film creators in the form of all but the following
|
box offices
|
|
|
what is the net change in an economy resulting from sport or entertainment even
|
economic impact
|
|
|
in 1961 he first regional theme park was opened. what was that theme park
|
six flag
|
|
|
which of the following is an example of reverse product placement
|
dunder mifflin brand paper products appearing in staples store
|
|
|
what are product placements also know for
|
tie-in
|
|
|
payments made to the owner of copyrighted work for use of their material
|
royalties
|
|
|
products related to or created from the core product
|
ancillary products
|
|
|
the means for an organizations cash inflow, typically as a result of the sale of company products or services
|
revenue stream
|
|
|
the division of whole parts
|
segmentation
|
|
|
the purchases needed to meet the increased demand of visitors for goods and services
|
direct effect
|
|
|
the ripple effect of additional rounds or recirculating the initial spectators dollars
|
indirect effects
|
|
|
which of the following is a requirement of the exchange process
|
each party must be free to accept or decline the offer
|
|
|
classifiying consumers in the north, south, east and west regions of the untied states is an example_______ segmentation
|
geographic
|
|
|
in what year did ibm make the first personal computer
|
1981
|
|
|
price,product, place and promotion are all components of the_______
|
marketing mix
|
|
|
_____involves the goodservices or ideas used to satisfy customers needs
|
Product
|
|
|
How do sports consumers participate in the exchange process
|
B and c above
|
|
|
Which of the following is not a step in the research process
|
Selling the information
|
|
|
Demo graphic statistics might include information about
|
Age
|
|
|
Which of the following are benefits associated with marketing
|
All of the above
|
|
|
Television and radio commercials are examples of
|
Advertising
|
|
|
Marketing research gathers information regarding7-Up's effort to related to product to a competitor products and the on call is an example of
|
All of the above
|
|
|
7-Up effort to relate its products to competitor products as the uncola is an example of
|
Product differentiation
|
|
|
Examples of marketing research applications could include
|
ANB above
|
|
|
which music channel was launched in 1981
|
MTV
|
|
|
A blank is something that you would like to have
|
Want
|
|
|
is not a considered a form of advertising
|
Television show
|
|
|
The is the individual who purchases the product or service
|
Customer
|
|
|
Which of the following is a consideration when evaluating target market
|
Reachable
|
|
|
ESPN X games programming is an example of
|
Nich market
|
|
|
Which of the following is not a segmentation bass
|
Product usage
|
|
|
Printed media displayed for promotional purposes in sporting venues is an example of
|
Signage
|
|
|
Which of the following are examples of sports consumers
|
All of the above
|
|
|
The marketing planwhich of the following is an example of which of the following
|
All of the above
|
|
|
Which of the following is an example of an organizational strengths
|
Strong brand name
|
|
|
what year nintendo first introduced
|
1985
|
|
|
When gaining a through understanding of the market and organization must consider
|
All of the above
|
|
|
A communicates the goals objectives and strategies of a company to its employees
|
Marketing plan
|
|
|
The critics the cost of expenses and anticipated revenue
|
Forecast
|
|
|
Determining what event product or service will be marketed is a component of which process
|
Product planning
|
|
|
A explains why your organization exists and what it hopes to achieve
|
Mission statement
|
|
|
Refers to the process of putting the marketing plan into action
|
Inplementation
|
|
|
Determining the most efficient means of getting an organizations products and services to its customers is an example of
|
Distribution
|
|
|
Projecting overall annual revenue for an organization is a function ofto be effective
|
Financing
|
|
|
To be effective and organizations goals and objectives must be
|
Measurable
|
|
|
Is an element of an effective mission statement
|
Identification of an organization's customers
|
|
|
how many copies of the book twilight were sold in 2008
|
22 million
|
|
|
Which of the following information is always included in the financial portion of the marketing plan
|
All of the above
|
|
|
Which of the following is an example of an organ organizational threat
|
New substitution Products
|
|
|
Key information included in comprehensive marketing plan
|
All of the above
|
|
|
A record of an organization's profit and loss
|
Income statement
|
|
|
Details the financial impact of each part of the marketing plan
|
Budget
|
|
|
Indicates the current value of the company
|
Balance sheet
|
|
|
A written document that provides direction for the marketing activities for a specific period of time
|
Marketing plan
|
|
|
Are not manufactured by leagues teams or schools but rather by independent companies under an agreement with a sports entity
|
Licensed products
|
|
|
Which of the following is not a key consideration of on-site merchandising
|
How much the products cost
|
|
|
A brand representing entire company or organization
|
Corporate brand
|
|
|
________ is defined as a source of diversion or physical activity engaged in for pleasure
|
entertainment
|
|
|
A brand representing a particular product of a company or organization
|
Product brands
|
|
|
The use of a name design symbol or a combination of those elements that a sports organization uses to help differentiate its products from the competition
|
Branding
|
|
|
A device that legally identifies ownership of a registered brands were tradename
|
Trademark
|
|
|
The company or individual getting a license
|
Licensor
|
|
|
The company or individual pain for the rights to use the lyses or's name or property
|
Licensee
|
|
|
which is not a function of marketing
|
tangible product identification
|
|
|
in what year did espn debut
|
1979
|
|
|
Occurs with the development of new products that expand on an existing brand by taking advantage of existing established brands
|
Brand extension
|
|
|
The products retailer sell as their own brand
|
Storebrand
|
|
|
_______ is money left to spend after necessary expenses are paid
|
discretionary income
|
|
|
sports and entertainment products are unique n that they are both
|
perishable
|
|
|
which of the following would be considered an example of an intangible attribute
|
the thrill of winning a competition
|
|
|
watching a broadway musical, listening to a CD and playing baseball are al examples of _____
|
entertainment
|
|
|
the Chicago bulls selling special holiday ticket packages is an example of -__
|
marketing of sports
|
|
|
______refers to the process f assigning value to products and services on the basis of supply and demand
|
pricing
|
|
|
Oreo cookies making and appearance on the sitcom friends is an example of ______
|
both b and c
|
|
|
goods and services are capable of being physically touched
|
tangible
|
|
|
the process of developing promoting and distributing products or goods and services to satisfy customers needs and wants
|
marketing
|
|
|
the goods and services designed to provide benefits to a sports spectator
|
sports product
|
|
|
in 1951 the first color_____was introduced
|
tv
|
|
|
the time available to people when they are not working or assuming responsibilities often times referred to as free time
|
leisure time
|
|
|
whatever people are willing to spend their money and spare time viewing rather participating
|
entertainment
|
|
|
the act of using sports as a platform to market products or services and increases sales or the process of marketing and selling the sports property itself
|
sports and entertainment marketing
|
|
|
determining how best to get products and services to consumers
|
distribution
|
|
|
which of the following organizations would be most likely to engage in strategic entertainment marketing
|
all of the above
|
|
|
the portland trail blazers advertising during film previews at a local cinema is an example of ____
|
ross promotion
|
|
|
which of the following is not considered one of the 5 ps of event marketing
|
pricing
|
|
|
the key difference between sports and entertainment involve
|
all of the above
|
|
|
which of the following are segments of the entertainment industry
|
recorded music
|
|
|
______ is not example of a revenue stream at the local cinema
|
DVD sales
|
|
|
in what year did disneyland open in Anaheim, California
|
1955
|
|
|
______ is an example of a how sports and entertainment marketers effectively follow industry trends
|
industry journals
|
|
|
shifts in industry trends could include
|
a and c above
|
|
|
______ are products related to or created from the core product
|
ancillary products
|
|
|
which of the following s an example of costs incurred by sports teams
|
all of the above
|
|
|
_____ are the means for an organizations cash inflow, typically as a result of the sale of company products or services
|
revenue streams
|
|
|
a blockbuster hollywood film might generate the following ancillary products
|
all the above
|
|
|
_____ can be defined as a grouping of similar types of products or services offered to consumers by businesses within the same industry
|
industry segments
|
|
|
_____ could be an example of a revenue stream for a professional sports team
|
all of the above
|
|
|
the sale of ancillary products makes a profit for film creators in the form of all but the following
|
box offices
|
|
|
what is the net change in an economy resulting from sport or entertainment even
|
economic impact
|
|
|
in 1961 he first regional theme park was opened. what was that theme park
|
six flag
|
|
|
which of the following is an example of reverse product placement
|
dunder mifflin brand paper products appearing in staples store
|
|
|
what are product placements also know for
|
tie-in
|
|
|
payments made to the owner of copyrighted work for use of their material
|
royalties
|
|
|
products related to or created from the core product
|
ancillary products
|
|
|
the means for an organizations cash inflow, typically as a result of the sale of company products or services
|
revenue stream
|
|
|
the division of whole parts
|
segmentation
|
|
|
the purchases needed to meet the increased demand of visitors for goods and services
|
direct effect
|
|
|
the ripple effect of additional rounds or recirculating the initial spectators dollars
|
indirect effects
|
|
|
which of the following is a requirement of the exchange process
|
each party must be free to accept or decline the offer
|
|
|
classifiying consumers in the north, south, east and west regions of the untied states is an example_______ segmentation
|
geographic
|
|
|
in what year did ibm make the first personal computer
|
1981
|
|
|
price,product, place and promotion are all components of the_______
|
marketing mix
|
|
|
_____involves the goodservices or ideas used to satisfy customers needs
|
Product
|
|
|
How do sports consumers participate in the exchange process
|
B and c above
|
|
|
Which of the following is not a step in the research process
|
Selling the information
|
|
|
Demo graphic statistics might include information about
|
Age
|
|
|
Which of the following are benefits associated with marketing
|
All of the above
|
|
|
Television and radio commercials are examples of
|
Advertising
|
|
|
Marketing research gathers information regarding7-Up's effort to related to product to a competitor products and the on call is an example of
|
All of the above
|
|
|
7-Up effort to relate its products to competitor products as the uncola is an example of
|
Product differentiation
|
|
|
Examples of marketing research applications could include
|
ANB above
|
|
|
which music channel was launched in 1981
|
MTV
|
|
|
A blank is something that you would like to have
|
Want
|
|
|
is not a considered a form of advertising
|
Television show
|
|
|
The is the individual who purchases the product or service
|
Customer
|
|
|
Which of the following is a consideration when evaluating target market
|
Reachable
|
|
|
ESPN X games programming is an example of
|
Nich market
|
|
|
Which of the following is not a segmentation bass
|
Product usage
|
|
|
Printed media displayed for promotional purposes in sporting venues is an example of
|
Signage
|
|
|
Which of the following are examples of sports consumers
|
All of the above
|
|
|
The marketing planwhich of the following is an example of which of the following
|
All of the above
|
|
|
Which of the following is an example of an organizational strengths
|
Strong brand name
|
|
|
what year nintendo first introduced
|
1985
|
|
|
When gaining a through understanding of the market and organization must consider
|
All of the above
|
|
|
A communicates the goals objectives and strategies of a company to its employees
|
Marketing plan
|
|
|
The critics the cost of expenses and anticipated revenue
|
Forecast
|
|
|
Determining what event product or service will be marketed is a component of which process
|
Product planning
|
|
|
A explains why your organization exists and what it hopes to achieve
|
Mission statement
|
|
|
Refers to the process of putting the marketing plan into action
|
Inplementation
|
|
|
Determining the most efficient means of getting an organizations products and services to its customers is an example of
|
Distribution
|
|
|
Projecting overall annual revenue for an organization is a function ofto be effective
|
Financing
|
|
|
To be effective and organizations goals and objectives must be
|
Measurable
|
|
|
Is an element of an effective mission statement
|
Identification of an organization's customers
|
|
|
how many copies of the book twilight were sold in 2008
|
22 million
|
|
|
Which of the following information is always included in the financial portion of the marketing plan
|
All of the above
|
|
|
Which of the following is an example of an organ organizational threat
|
New substitution Products
|
|
|
Key information included in comprehensive marketing plan
|
All of the above
|
|
|
A record of an organization's profit and loss
|
Income statement
|
|
|
Details the financial impact of each part of the marketing plan
|
Budget
|
|
|
Indicates the current value of the company
|
Balance sheet
|
|
|
A written document that provides direction for the marketing activities for a specific period of time
|
Marketing plan
|
|
|
Are not manufactured by leagues teams or schools but rather by independent companies under an agreement with a sports entity
|
Licensed products
|
|
|
Which of the following is not a key consideration of on-site merchandising
|
How much the products cost
|
|
|
A brand representing entire company or organization
|
Corporate brand
|
|
|
________ is defined as a source of diversion or physical activity engaged in for pleasure
|
entertainment
|
|
|
A brand representing a particular product of a company or organization
|
Product brands
|
|
|
The use of a name design symbol or a combination of those elements that a sports organization uses to help differentiate its products from the competition
|
Branding
|
|
|
A device that legally identifies ownership of a registered brands were tradename
|
Trademark
|
|
|
The company or individual getting a license
|
Licensor
|
|
|
The company or individual pain for the rights to use the lyses or's name or property
|
Licensee
|
|
|
Describes a company or events effort to put to develop a personal personality and make it different from the competition
|
Branding
|
|
|
The brand process consist of
|
All of the above
|
|
|
Which of the following are examples of product brandsA device that we can only identify dinner ship every register brand or tradenamewhich of the following is not an advantage
|
Fritos
|
|
|
Which of the following is not an advantage of the licensees position
|
Expansion into new markets
|
|
|
Which of the following would be considered an event branding opportunity
|
All of the above
|
|
|
which is not a function of marketing
|
tangible product identification
|
|
|
in what year did espn debut
|
1979
|
|
|
Occurs with the development of new products that expand on an existing brand by taking advantage of existing established brands
|
Brand extension
|
|
|
The products retailer sell as their own brand
|
Storebrand
|
|
|
Which of the following is not advantage of the licensor position
|
Positive association with the sports entity
|
|
|
Which of the following is not considered to be a form of branding
|
Extensive brand
|
|
|
Branding could include The use of
|
All of the above
|
|
|
_______ is money left to spend after necessary expenses are paid
|
discretionary income
|
|
|
sports and entertainment products are unique n that they are both
|
perishable
|
|
|
which of the following would be considered an example of an intangible attribute
|
the thrill of winning a competition
|
|
|
watching a broadway musical, listening to a CD and playing baseball are al examples of _____
|
entertainment
|
|
|
the Chicago bulls selling special holiday ticket packages is an example of -__
|
marketing of sports
|
|
|
______refers to the process f assigning value to products and services on the basis of supply and demand
|
pricing
|
|
|
Oreo cookies making and appearance on the sitcom friends is an example of ______
|
both b and c
|
|
|
goods and services are capable of being physically touched
|
tangible
|
|
|
the process of developing promoting and distributing products or goods and services to satisfy customers needs and wants
|
marketing
|
|
|
the goods and services designed to provide benefits to a sports spectator
|
sports product
|
|
|
in 1951 the first color_____was introduced
|
tv
|
|
|
the time available to people when they are not working or assuming responsibilities often times referred to as free time
|
leisure time
|
|
|
whatever people are willing to spend their money and spare time viewing rather participating
|
entertainment
|
|
|
the act of using sports as a platform to market products or services and increases sales or the process of marketing and selling the sports property itself
|
sports and entertainment marketing
|
|
|
determining how best to get products and services to consumers
|
distribution
|
|
|
which of the following organizations would be most likely to engage in strategic entertainment marketing
|
all of the above
|
|
|
the portland trail blazers advertising during film previews at a local cinema is an example of ____
|
ross promotion
|
|
|
which of the following is not considered one of the 5 ps of event marketing
|
pricing
|
|
|
the key difference between sports and entertainment involve
|
all of the above
|
|
|
which of the following are segments of the entertainment industry
|
recorded music
|
|
|
______ is not example of a revenue stream at the local cinema
|
DVD sales
|
|
|
in what year did disneyland open in Anaheim, California
|
1955
|
|
|
______ is an example of a how sports and entertainment marketers effectively follow industry trends
|
industry journals
|
|
|
shifts in industry trends could include
|
a and c above
|
|
|
______ are products related to or created from the core product
|
ancillary products
|
|
|
which of the following s an example of costs incurred by sports teams
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all of the above
|
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_____ are the means for an organizations cash inflow, typically as a result of the sale of company products or services
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revenue streams
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|
|
a blockbuster hollywood film might generate the following ancillary products
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all the above
|
|
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_____ can be defined as a grouping of similar types of products or services offered to consumers by businesses within the same industry
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industry segments
|
|
|
_____ could be an example of a revenue stream for a professional sports team
|
all of the above
|
|
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the sale of ancillary products makes a profit for film creators in the form of all but the following
|
box offices
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|
|
what is the net change in an economy resulting from sport or entertainment even
|
economic impact
|
|
|
in 1961 he first regional theme park was opened. what was that theme park
|
six flag
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which of the following is an example of reverse product placement
|
dunder mifflin brand paper products appearing in staples store
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|
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what are product placements also know for
|
tie-in
|
|
|
payments made to the owner of copyrighted work for use of their material
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royalties
|
|
|
products related to or created from the core product
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ancillary products
|
|
|
the means for an organizations cash inflow, typically as a result of the sale of company products or services
|
revenue stream
|
|
|
the division of whole parts
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segmentation
|
|
|
the purchases needed to meet the increased demand of visitors for goods and services
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direct effect
|
|
|
the ripple effect of additional rounds or recirculating the initial spectators dollars
|
indirect effects
|
|
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which of the following is a requirement of the exchange process
|
each party must be free to accept or decline the offer
|
|
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classifiying consumers in the north, south, east and west regions of the untied states is an example_______ segmentation
|
geographic
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|
|
in what year did ibm make the first personal computer
|
1981
|
|
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price,product, place and promotion are all components of the_______
|
marketing mix
|
|
|
_____involves the goodservices or ideas used to satisfy customers needs
|
Product
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|
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How do sports consumers participate in the exchange process
|
B and c above
|
|
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Which of the following is not a step in the research process
|
Selling the information
|
|
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Demo graphic statistics might include information about
|
Age
|
|
|
Which of the following are benefits associated with marketing
|
All of the above
|
|
|
Television and radio commercials are examples of
|
Advertising
|
|
|
Marketing research gathers information regarding7-Up's effort to related to product to a competitor products and the on call is an example of
|
All of the above
|
|
|
7-Up effort to relate its products to competitor products as the uncola is an example of
|
Product differentiation
|
|
|
Examples of marketing research applications could include
|
ANB above
|
|
|
which music channel was launched in 1981
|
MTV
|
|
|
A blank is something that you would like to have
|
Want
|
|
|
is not a considered a form of advertising
|
Television show
|
|
|
The is the individual who purchases the product or service
|
Customer
|
|
|
Which of the following is a consideration when evaluating target market
|
Reachable
|
|
|
ESPN X games programming is an example of
|
Nich market
|
|
|
Which of the following is not a segmentation bass
|
Product usage
|
|
|
Printed media displayed for promotional purposes in sporting venues is an example of
|
Signage
|
|
|
Which of the following are examples of sports consumers
|
All of the above
|
|
|
The marketing planwhich of the following is an example of which of the following
|
All of the above
|
|
|
Which of the following is an example of an organizational strengths
|
Strong brand name
|
|
|
what year nintendo first introduced
|
1985
|
|
|
When gaining a through understanding of the market and organization must consider
|
All of the above
|
|
|
A communicates the goals objectives and strategies of a company to its employees
|
Marketing plan
|
|
|
The critics the cost of expenses and anticipated revenue
|
Forecast
|
|
|
Determining what event product or service will be marketed is a component of which process
|
Product planning
|
|
|
A explains why your organization exists and what it hopes to achieve
|
Mission statement
|
|
|
Refers to the process of putting the marketing plan into action
|
Inplementation
|
|
|
Determining the most efficient means of getting an organizations products and services to its customers is an example of
|
Distribution
|
|
|
Projecting overall annual revenue for an organization is a function ofto be effective
|
Financing
|
|
|
To be effective and organizations goals and objectives must be
|
Measurable
|
|
|
Is an element of an effective mission statement
|
Identification of an organization's customers
|
|
|
how many copies of the book twilight were sold in 2008
|
22 million
|
|
|
Which of the following information is always included in the financial portion of the marketing plan
|
All of the above
|
|
|
Which of the following is an example of an organ organizational threat
|
New substitution Products
|
|
|
Key information included in comprehensive marketing plan
|
All of the above
|
|
|
A record of an organization's profit and loss
|
Income statement
|
|
|
Details the financial impact of each part of the marketing plan
|
Budget
|
|
|
Indicates the current value of the company
|
Balance sheet
|
|
|
A written document that provides direction for the marketing activities for a specific period of time
|
Marketing plan
|
|
|
Are not manufactured by leagues teams or schools but rather by independent companies under an agreement with a sports entity
|
Licensed products
|
|
|
Which of the following is not a key consideration of on-site merchandising
|
How much the products cost
|
|
|
A brand representing entire company or organization
|
Corporate brand
|
|
|
________ is defined as a source of diversion or physical activity engaged in for pleasure
|
entertainment
|
|
|
A brand representing a particular product of a company or organization
|
Product brands
|
|
|
The use of a name design symbol or a combination of those elements that a sports organization uses to help differentiate its products from the competition
|
Branding
|
|
|
A device that legally identifies ownership of a registered brands were tradename
|
Trademark
|
|
|
The company or individual getting a license
|
Licensor
|
|
|
The company or individual pain for the rights to use the lyses or's name or property
|
Licensee
|
|
|
Describes a company or events effort to put to develop a personal personality and make it different from the competition
|
Branding
|
|
|
The brand process consist of
|
All of the above
|
|
|
Which of the following are examples of product brandsA device that we can only identify dinner ship every register brand or tradenamewhich of the following is not an advantage
|
Fritos
|
|
|
Which of the following is not an advantage of the licensees position
|
Expansion into new markets
|
|
|
Which of the following would be considered an event branding opportunity
|
All of the above
|
|
|
which is not a function of marketing
|
tangible product identification
|
