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10 Cards in this Set
- Front
- Back
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Analogy
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Comparison between two things for the purpose of explanation or clarification
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Ethos
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Appeals based on the character of the speaker
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Pathos
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Emotional connection to the audience
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Logos
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Logical argument
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Signpost
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Obvious lose signs that gives an information with guidance indicates where the speaker is in the speech
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Common ground audience
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The background knowledge attitude experience and philosophies that the speaker and audience members share
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stereotyping
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Creating an oversimplified image of a particular group of people usually by assuming that all members of the group are alike
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Demographic characteristics
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Factors such as age gender religion sexual orientation group membership and racial ethics or cultural background
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Credibility
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A person with a degree in animal science
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Visual aids
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Various materials like films slides and photograph
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