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37 Cards in this Set
- Front
- Back
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Legiimate Power |
person believes you have a right by virtue of your position
come from leadership roles Ex: teachers, parents have legitimate power over children, doctors, judges, managers, police officers. |
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referent power |
person wishes to be like you/identified with you -referent power increases over another person when you're well liked/respected.
-when your seen as attractive/prestigious same gender and attitudes/experiences as the other person. |
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reward power |
have ability to give that person rewards. either material(money,promotions,jewelry) or social (love respect family)
we like those who reward us and give us rewards |
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coercive power |
have ability to remove rewards/administer punishments.
-if you have reward power you also have coercive power. ex: parents grant as well as deny privileges to their children. |
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expert power |
group members regard you as having expertise or knowledge wether you truly passes this or not.
-increases when you're seen as unbiased and having nothing to gain personally from influencing others. |
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information power |
aka persuasive power -can communicate logically and persuasively -seen as having significant info and ability to use that info in presenting well-reasoned arguments |
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what are the 6 steps to problem solving sequence |
1.define and analyze 2.establish criteria for evaluating solutions 3. IDENTIFY possible solutions 4. evaluate solutions 5. select the best solutions 6. Test selected solutions |
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Whats step one of the problem solving sequence |
Define and analyze -define problem as open ended question -revolve around duration causes and effects |
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whats step 2 of the problem solving sequence |
-Establish criteria for evaluating solutions -allows you to rule our any unacceptable solutions;devote time on solutions that are possible and workable.
-2 types of criteria. Practical and value |
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whats step 3of the problem solving sequence |
identify possible solutions - focus on quality rather than quality. produce many solutions possible. Brainstorming |
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whats step 4 of the problem solving sequence |
Evaluate solutions evaluate according to the criteria established |
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whats step 5 of the problem solving sequence |
Select the best solutions -best solutions are put into operations |
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whats step 6 of the problem solving sequence |
test selected solutions Test effectiveness of solution after they've been put into operation. |
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What are the three types of groups |
nominal delphi method and quality circles |
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What is nominal group |
method of problem solving that uses limited discussion and confidential voting to obtain a group decision
-helpful especially if members may be reluctant to voice their opinions in a regular problem solving group. |
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Delphi method |
group of experts established but theres no interaction among them. -communicate through questionnaires -useful for people who are geographically distant from one another - and when you want to minimize effect of dominant members or peer pressure.
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What is quality circle |
group of workers usually 6-12; task is to investigate and make more recommendations for improving the quality of organizational functions.
-investigates problems using any method they feel useful including delphi and nominal |
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Why do formulas work |
standardized news is safe - must constantly conquer their product w/that of their competition |
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whats the new hole |
news organization must fill a minimum "news hole" everyday
a journalism term that stands for the amount of space available daily for news in a newspaper. |
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beats |
in-depth reporting on a particular issue, sector, organization or institution over time.
-produced each day; your familiar run of murders, accidents, public hearings etc. |
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what are special assignments in journalism |
to break daily routines reporters have are given special assignments to cover big stories ex; elections assassinations and floods
costly but must be kept going |
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what are bureas |
Geographically assigned crew
- crews stationed in big cities such as Chicago, new york houston L.A and miami |
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Public relations and news |
reduce staff, shrink bureaus and become more conscious of budget.
small market, tv stations, and low budget papers thrive from PR fare. - large news companies avoid packaged PR fare. |
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whats idex |
images that document on event that happened or took place. ex: fossilized footprint shows indicates that large reptiles once roamed the earth -smoke then theirs a fire |
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whats an icon |
resemble the things they represent. sums up concepts. ex; stick figure on pedestrian sign, stop sign, white house, u.s flag, uncle same, bald eagle |
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whats syntactic indeterminacy |
can convey precise relationship between things. - can imply any associations w/o saying so. - up to the observer to guess the relationship
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the meanings of icons are predictable |
repetition (stop sign in the same place every time) - words and other meanings |
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the meaning of icons are unpredictable |
audience diversity individual perspective |
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What are the formal elements of advertising |
shape color and placement |
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What are Sharp angles |
high potency and high activity |
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what are right angles |
high potency and medium activity |
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what are curved lines |
low potency and low activity |
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what is potency |
effective |
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Activity equals |
movement |
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What is advertising and overall style |
composition and editing |
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Explain gender role in Advertising and overall style |
Feminine=slow and fade editing ex: Pantene ad ( curved lines and pastel colors)
Masculine= fast and sharp ex: droid razr |
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Explain youth role in advertising and overall style |
MTV ads edit 3x faster ex; microsoft surface tablet.
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