Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
58 Cards in this Set
- Front
- Back
learned predisposition to respond favorably or unfavorably toward something
|
attitude
|
|
what you understand to be true or false
|
belief
|
|
sense of mental discomfort that prompts a person to change when new info. conflicts w/ previously organized thought patterns
|
cognitive dissonance
|
|
process of changing or reinforcing attitudes, beliefs, values, or behavior
|
persuasion
|
|
statement w/ which you want your audience to agree
|
proposition
|
|
focuses on whether something is true or false, whether it did or did not happen
|
proposition of fact
|
|
advocates a specific action, changing a policy, procedure, or behavior
|
proposition of policy
|
|
statement that calls for the listener to judge the worth or importance of something
|
proposition of value
|
|
need to fully realize one's highest potential
|
self-actualization
|
|
enduring conception of right or wrong, good or bad
|
value
|
|
attacking a person, involves attacking irrelevant personal characteristics about the person who is proposing an idea rather than attacking the idea itself
|
ad hominem
|
|
compares one thing to another to predict how something will perform
|
analogy
|
|
use of the testimony of an expert in a given field to endorse an idea or product for whihc the expert does no have the appropriate credentials or expertise
|
appeal to misplace authority
|
|
reasoning that suggests that b/c everyone else believes something or is doing something, then it must be valid or correct
|
bandwagon fallacy
|
|
faulty cause-and-effect connection between two things or events
|
causal fallacy
|
|
relate two or more events in such a way as to conclude that one or more the events caused the others
|
causal reasoning
|
|
person possessing charm, talent, magnetism, and other qualities
|
charismatic
|
|
speaker is considered informed, skilled, or knowledgeable about the subject they are talking about
|
competence
|
|
logical outcome of a deductive argument, which stems from the major premise and the minor premise
|
conclusion
|
|
audience's perception of a speaker's competence, trustworthiness, and dynamism
|
credibility
|
|
reasoning from a general statement to reach a specific conclusion
|
deductive reasoning
|
|
speaker who attempts to gain power or control over others by using impassioned emotional pleas and appealing to the prejudices of listeners
|
demagogue
|
|
perception of your credibility your audience forms as you present yourself as a speaker
|
derived credibility
|
|
energy projected through delivery
|
dynamism
|
|
oversimplifying the problem by by arguing that there are only two approaches
|
either/or fallacy
|
|
speaker's credibility
|
ethos
|
|
illustratoins that are used to clarify a fact
|
example
|
|
something that has been directly observed to be true or can be proved to be true
|
fact
|
|
false reasoning that occurs when someone attempts to persuade w/o adequate evidence or w/ arguments that're irrelevant or inappropriate
|
fallacy
|
|
all encompassing statement
|
generalization
|
|
conclusion reached w/o adequate evidence
|
hasty generalization
|
|
reasoning that uses specific instances or examples to reach a general, probably conclusion
|
inductive reasoning
|
|
conclusion based on available evidence or partial info., evaluation that has not been directly observed
|
inference
|
|
impression of a speaker's credibility that listeners have before the speaker starts a speech
|
initial credibility
|
|
refers to logic
|
logos
|
|
general statement that is the first element of a syllogism
|
major premise
|
|
specific statement about an example that is linked to the major premise, second element of a syllogism
|
minor premise
|
|
shared belief based on the underlying values, cultural heritage, and faith of a group of people
|
myth
|
|
idea or conclusion that doesn't logically relate to or follow from the previous idea or conclusion
|
non sequitur
|
|
testimony or quotation that expresses someone's attitudes, beliefs, or values
|
opinion
|
|
appeal to emotion
|
pathos
|
|
irrelevant facts or info used to distract someone from the issue under discussion
|
red herring
|
|
numerical data that summarizes facts or samples
|
statistic
|
|
three-part way of developing an argument, using a major premise, a minor premise, and a conclusion
|
syllogism
|
|
final impression listeners have of a speaker's credibility, after a speech concludes
|
terminal credibility
|
|
an aspect of a speaker's credibility that relfects whether the speaker is perceived as believable and honest
|
trustworthiness
|
|
speech of thanks for an award, nomination, or other honor
|
acceptance speech
|
|
entertaining speeech, usually delivered in conjunction w/ a mealtime meeting or banquet
|
after-dinner speech
|
|
speech delivered during ceremonies held in memory of some past event and often the person or persons involved
|
commemorative address
|
|
speech delivered at a graduation or commencement ceremony
|
commencement address
|
|
speech of tribute to someone who has died
|
eulogy
|
|
speech that sets the theme and tone for a meeting or conference
|
keynote address
|
|
speech that officially recommends someone as a candidate for an office or position
|
nomination speech
|
|
speech that accompanies the presentation of an award
|
presentation speech
|
|
speech designed to inform the public, to strengthen alliances w/ them, and in some cases to recommend policy
|
public-relations speech
|
|
oral presentation of information policy related to the workplace
|
report
|
|
speech that provides information about another speaker
|
speech of introduction
|
|
brief salute to a momentous occasion
|
toast
|