Speech Final

Front 1

Persuasion

Back 1

to induce someone into believing in something

Front 2

Motive Need

Back 2

an impulse to satisfy a psychological social want or a biological urge
ex: lack of food

Front 3

Motivational Appeal

Back 3

a visualization of a desire and a method for satisfying it or an assertion that an entity, idea, or course of action holds the key to fulfilling a particular motive need.

Front 4

Motive Cluster

Back 4

a group of individual appeals that are grounded in the same fundamental human motivation

Front 5

Affiliation motives

Back 5

include the desire to belong to a group or to be well liked or accepted

Front 6

Achievement motives

Back 6

related to the intrinsic or extrinsic desire for success, adventure, creativity, and personal enjoyment

Front 7

Power motives

Back 7

primarily concern the desire to exert influence over others

Front 8

Monroe's Motivated Sequence
(5 steps)

Back 8

Attention, Need, Satisfaction, Visualization, Action

Front 9

Argumentation

Back 9

a process of advancing claims supported by good reasons and allowing others to test those claims and reasons or offer counter arguments

Front 10

Argument (3 elements)

Back 10

the claim or proposition, the relevant evidence you provide, the reasoning patter that you use to connect the evidence with the claim

Front 11

Claims of fact

Back 11

asserts that something is or is not the case.

Front 12

Claims of value

Back 12

asserts that something is good or bad, desireable or undesirable, justified or unjustified

Front 13

Claim of Policy

Back 13

recommends a couse of action that you want the audience to approve

Front 14

Reasoning

Back 14

a process of connecting something that is known or believed (evidence) to a concept or idea (claim) that you wish others to accept

Front 15

Patterns of Reasoning

Back 15

habitual ways in which a culture or society uses inferences to connect what is accepted to what is being urged to accept.

Front 16

What are the 5 patterns of reasoning?

Back 16

examples, generalization, from sign, parallel case, cause

Front 17

Reasoning from example

Back 17

examining a series of examples of known occurrences and drawing a general conclusion

Front 18

Reasoning from generalization

Back 18

applying a general truth to a specific situation

Front 19

Reasoning from sign

Back 19

uses an observable mark or sign as proof for the existence of a state of affairs

Front 20

Reasoning from Parallel Case

Back 20

thinking solely in terms of similar things and events

Front 21

Reasoning from cause

Back 21

events occur in a predictable manor; associating events that come before with events that follow

Front 22

Community

Back 22

a group of people who think of themselves as bonded together whether by blood, locale, nationality, race, culture, religion, occupation, gender or other shared attributes

Front 23

Speeches of Introduction

Back 23

usually given by members of the group that will hear the speech. Designed to prepare the community to accept the featured speaker and his or her message.

Front 24

Speeches of Courtesy

Back 24

explicitly acknowledging the presence or qualities of the audience or a member of the audience

Front 25

Speeches to Stimulate

Back 25

those in which a community-specifically a spokesperson from a community asks itself to think seriously about where it's been and where it is going in the face of serious challenges