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90 Cards in this Set

  • Front
  • Back

strategic organization

putting a speech together in a particular way to achieve a particular result with a particular audience

main points

the major points developed in the body of a speech. most speeches contain two to five of these

spatial order

a method of speech organization in which the main points follow a directional pattern

casual order

a method of speech organization in which the main points show a cause and effect relationship

problem-solution order

a method of speech organization in which the first main point deals with the existence of a problem and the second main point presents a solution to the problem

topical order

a method of speech organization in which the main points divide the topic into logical and consistent subtopics

supporting material

the material used to support a speaker's ideas. the three major kinds of these are examples, statistics, and testimony

connective

a word or phrase that connects the ideas of a speech and indicates the relationship between them

transition

a word or phrase that indicates when a speaker has finished one thought and is moving on to another

internal preview

a statement in the body of the speech that lets the audience know what the speaker is going to discuss next

internal summary

a statement in the body of the speech that summarizes the speaker's preceding point or points

signpost

a very brief statement that indicates where a speaker is in the speech or that focuses attention on key ideas

rhetorical question

a question that the audience answers mentally rather than out loud

credibility

the audience's perception of whether a speaker is qualified to speak on a given topic

goodwill

the audience's perception of whether the speaker has the best interests of the audience in mind

preview statement

a statement in the introduction of a speech that identifies the main points to be discussed in the body

crescendo ending

a conclusion in which the speech builds to a zenith of power and intensity

dissolve ending

a conclusion that generates emotional appeal by fading step by step to a dramatic final statement

preparation outline

a detailed outline developed during the process of speech preparation that includes the title, specific purpose central idea introduction, main points, subpoints, connectives, conclusion, and bibliography of a speech

visual framework

the pattern of symbolization and indentation in a speech outline that shows the relationships among the speaker's ideas.

bibliography

a lost of all the sources used in preparing a speech

extemporaneous speech

a carefully prepared and rehearsed speech that is presented from a brief set of notes

conversational quality

presenting a speech so it sounds spontaneous no matter how many times it has been rehearsed

volume

the loudness or softness of the speaker's voice

pitch

the highness or lowness of the speaker's voice

inflections

changes in the pitch or tone of a speaker's voice

monotone

a constant [itch or tone of voice

rate

the speed at which a person speaks

pause

a momentary break in the vocal delivery of a speech

vocalized pause

a pause that occurs when a speaker fills the silence between words with vocalizations such as "uh" "er" and "um"

vocal variety

changes in a speaker's rate, pitch and volume that gives the voice variety and expressiveness

pronunciation

the accepted standard of sound and rhythm for words in a given language

articulation

the physical production of particular speech sounds

dialect

a variety of a language distinguished by variations of accent, grammar, or vocabulary

kinesics

the study of body motions as a systematic mode of communication

gestures

motions of a speaker's hands or arms during a speech

eye contact

direct visual contact with the eyes of another person

graph

a visual aid used to show statistical trends and patterns

pie graph

a graph that highlights segments of a circle to show simple distribution patterns

bar graph

a graph that uses vertical or horizontal bars to show comparisons among two or more items

chart

a visual aid that summarizes a large block of information, usually in list form

font

a complete set of type of the same design

informative speech

a speech designed to convey knowledge and understanding

object

anything that is visible, tangible, and stable in form

process

a systemic series of actions that leads to a specific result or product

event

anything that happens or is regarded as happening

concept

a belief, theory, idea, notion, principle, or the like

description

a statement that depicts a person, event, idea, or the like with clarity and vividness

comparison

a statement of the similarities among two or more people, events, ideas, etc.

personalize

a statement of the differences among two or more people, events, ideas, etc.

persuasion

the process of creating, reinforcing, or changing people's beliefs or actions

mental dialogue with the audience

the mental give-and-take between speaker and listener during a persuasive speech

target audience

the portion of the whole audience that the speaker most wants to persuade

question of fact

a question about the truth or falsity of an assertion

question of value

a question about the worth, rightness morality, and so forth of an idea or action

question of policy

a question about whether a specific course of action should or should not be taken

speech to gain passive agreement

a persuasive speech in which the speaker's goal is to convince the audience that a given policy is desirable without encouraging the audience to take action in support of the policy

speech to gain immediate action

a persuasive speech in which the speaker's goal is to convince the audience to take action in support of a given policy

need

the first basic issue in analyzing a question of policy: is there a serious problem or need that requires a change from current policy

burden of proof

the obligation facing a persuasive speaker to prove that a change from current policy is necessary

plan

the second basic issue in analyzing a question of policy: if there is a problem with the current policy, does the speaker have a plan to solve the problem

practicality

the third basic issue in analyzing a question of policy: will the speaker's plan solve the problem? Will it create new and more serious problems

problem-solution order

a method of organizing persuasive speeches in which the first main point deals with the existence of a problem and the second main point presents a solution to the problem

problem-cause-solution order

a method or organizing persuasive speeches in which the first main point identifies a problem, the second main point analyzes the causes of the problem, and the third main points presents a solution to the problem

comparative advantages order

a method of organizing persuasive speeches in which each main point explains why a speaker's solution to a problem is preferable to other proposed solutions

Monroe's motivated sequence

a method of organizing persuasive speeches that seek immediate action. the five steps of the motivated sequence are attention, need, satisfaction, visualization, and action

ethos

the name used by aristotle for what modern students of communication refer to as credibility

initial credibility

the credibility of a speaker before she or he starts to speak

derived credibility

the credibility of a speaker produced by everything she or he says and does during the speech

terminal credibility

the credibility of a speaker at the end of the speech

creating common ground

a technique in which a speaker connects himself or herself with the values, atitudes, or experiences of the audience

evidence

supporting materials used to prove or disprove something

logos

the name used by aristotle for the logical appeal of a speaker. the two major elements of logos are evidence and reasoning

reasoning

the process of drawing a conclusion on the basis of evidence

reasoning from specific instances

reasoning that moves from particular facts to a general conclusion

reasoning from principle

reasoning that moves from a general principle to a specific conclusion

casual reasoning

reasoning that seeks to establish the relationship between causes and effects

analogical reasoning

reasoning in which a speaker compares two similar cases and infers that what is true for the first case is also true for the second

fallacy

an error in reasoning

hasty generalization

a fallacy in which a speaker jumps to a general conclusion on the basic of insufficient evidence

false cause

a fallacy in which a speaker mistakenly assumes that because one event follows another, the first event is the cause of the second

invalid analogy

an analogy in which the two cases being compared are not essentially alike

bandwagon

a fallacy which assumes that because something is popular, it is therefore good, correct, or desirable

red herring

a fallacy that introduces an irrelevant issue to divert attention from the subject under discussion

ad hominem

a fallacy that attacks the person rather than dealing with the real dispute

either-or

a fallacy that forces listeners to choose between two alternatives when more than two alternatives exist

slippery slope

a fallacy which assumes that taking a first step will lead to subsequent steps that cannot be prevented

appeal to tradition

a fallacy which assumes that something old is automatically better than something new

appeal to novelty

a fallacy which assumes that something new is automatically better than something old

pathos

the name used by aristotle for what modern students of communication refer to as emotional appeal