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90 Cards in this Set
- Front
- Back
strategic organization |
putting a speech together in a particular way to achieve a particular result with a particular audience |
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main points |
the major points developed in the body of a speech. most speeches contain two to five of these |
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spatial order |
a method of speech organization in which the main points follow a directional pattern |
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casual order |
a method of speech organization in which the main points show a cause and effect relationship |
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problem-solution order |
a method of speech organization in which the first main point deals with the existence of a problem and the second main point presents a solution to the problem |
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topical order |
a method of speech organization in which the main points divide the topic into logical and consistent subtopics |
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supporting material |
the material used to support a speaker's ideas. the three major kinds of these are examples, statistics, and testimony |
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connective |
a word or phrase that connects the ideas of a speech and indicates the relationship between them |
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transition |
a word or phrase that indicates when a speaker has finished one thought and is moving on to another |
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internal preview |
a statement in the body of the speech that lets the audience know what the speaker is going to discuss next |
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internal summary |
a statement in the body of the speech that summarizes the speaker's preceding point or points |
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signpost |
a very brief statement that indicates where a speaker is in the speech or that focuses attention on key ideas |
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rhetorical question |
a question that the audience answers mentally rather than out loud |
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credibility |
the audience's perception of whether a speaker is qualified to speak on a given topic |
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goodwill |
the audience's perception of whether the speaker has the best interests of the audience in mind |
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preview statement |
a statement in the introduction of a speech that identifies the main points to be discussed in the body |
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crescendo ending |
a conclusion in which the speech builds to a zenith of power and intensity |
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dissolve ending |
a conclusion that generates emotional appeal by fading step by step to a dramatic final statement |
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preparation outline |
a detailed outline developed during the process of speech preparation that includes the title, specific purpose central idea introduction, main points, subpoints, connectives, conclusion, and bibliography of a speech |
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visual framework |
the pattern of symbolization and indentation in a speech outline that shows the relationships among the speaker's ideas. |
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bibliography |
a lost of all the sources used in preparing a speech |
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extemporaneous speech |
a carefully prepared and rehearsed speech that is presented from a brief set of notes |
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conversational quality |
presenting a speech so it sounds spontaneous no matter how many times it has been rehearsed |
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volume |
the loudness or softness of the speaker's voice |
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pitch |
the highness or lowness of the speaker's voice |
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inflections |
changes in the pitch or tone of a speaker's voice |
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monotone |
a constant [itch or tone of voice |
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rate |
the speed at which a person speaks |
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pause |
a momentary break in the vocal delivery of a speech |
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vocalized pause |
a pause that occurs when a speaker fills the silence between words with vocalizations such as "uh" "er" and "um" |
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vocal variety |
changes in a speaker's rate, pitch and volume that gives the voice variety and expressiveness |
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pronunciation |
the accepted standard of sound and rhythm for words in a given language |
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articulation |
the physical production of particular speech sounds |
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dialect |
a variety of a language distinguished by variations of accent, grammar, or vocabulary |
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kinesics |
the study of body motions as a systematic mode of communication |
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gestures |
motions of a speaker's hands or arms during a speech |
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eye contact |
direct visual contact with the eyes of another person |
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graph |
a visual aid used to show statistical trends and patterns |
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pie graph |
a graph that highlights segments of a circle to show simple distribution patterns |
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bar graph |
a graph that uses vertical or horizontal bars to show comparisons among two or more items |
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chart |
a visual aid that summarizes a large block of information, usually in list form |
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font |
a complete set of type of the same design |
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informative speech |
a speech designed to convey knowledge and understanding |
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object |
anything that is visible, tangible, and stable in form |
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process |
a systemic series of actions that leads to a specific result or product |
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event |
anything that happens or is regarded as happening |
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concept |
a belief, theory, idea, notion, principle, or the like |
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description |
a statement that depicts a person, event, idea, or the like with clarity and vividness |
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comparison |
a statement of the similarities among two or more people, events, ideas, etc. |
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personalize |
a statement of the differences among two or more people, events, ideas, etc. |
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persuasion |
the process of creating, reinforcing, or changing people's beliefs or actions |
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mental dialogue with the audience |
the mental give-and-take between speaker and listener during a persuasive speech |
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target audience |
the portion of the whole audience that the speaker most wants to persuade |
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question of fact |
a question about the truth or falsity of an assertion |
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question of value |
a question about the worth, rightness morality, and so forth of an idea or action |
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question of policy |
a question about whether a specific course of action should or should not be taken |
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speech to gain passive agreement |
a persuasive speech in which the speaker's goal is to convince the audience that a given policy is desirable without encouraging the audience to take action in support of the policy |
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speech to gain immediate action |
a persuasive speech in which the speaker's goal is to convince the audience to take action in support of a given policy |
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need |
the first basic issue in analyzing a question of policy: is there a serious problem or need that requires a change from current policy |
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burden of proof |
the obligation facing a persuasive speaker to prove that a change from current policy is necessary |
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plan |
the second basic issue in analyzing a question of policy: if there is a problem with the current policy, does the speaker have a plan to solve the problem |
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practicality |
the third basic issue in analyzing a question of policy: will the speaker's plan solve the problem? Will it create new and more serious problems |
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problem-solution order |
a method of organizing persuasive speeches in which the first main point deals with the existence of a problem and the second main point presents a solution to the problem |
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problem-cause-solution order |
a method or organizing persuasive speeches in which the first main point identifies a problem, the second main point analyzes the causes of the problem, and the third main points presents a solution to the problem |
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comparative advantages order |
a method of organizing persuasive speeches in which each main point explains why a speaker's solution to a problem is preferable to other proposed solutions |
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Monroe's motivated sequence |
a method of organizing persuasive speeches that seek immediate action. the five steps of the motivated sequence are attention, need, satisfaction, visualization, and action |
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ethos |
the name used by aristotle for what modern students of communication refer to as credibility |
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initial credibility |
the credibility of a speaker before she or he starts to speak |
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derived credibility |
the credibility of a speaker produced by everything she or he says and does during the speech |
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terminal credibility |
the credibility of a speaker at the end of the speech |
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creating common ground |
a technique in which a speaker connects himself or herself with the values, atitudes, or experiences of the audience |
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evidence |
supporting materials used to prove or disprove something |
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logos |
the name used by aristotle for the logical appeal of a speaker. the two major elements of logos are evidence and reasoning |
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reasoning |
the process of drawing a conclusion on the basis of evidence |
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reasoning from specific instances |
reasoning that moves from particular facts to a general conclusion |
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reasoning from principle |
reasoning that moves from a general principle to a specific conclusion |
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casual reasoning |
reasoning that seeks to establish the relationship between causes and effects |
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analogical reasoning |
reasoning in which a speaker compares two similar cases and infers that what is true for the first case is also true for the second |
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fallacy |
an error in reasoning |
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hasty generalization |
a fallacy in which a speaker jumps to a general conclusion on the basic of insufficient evidence |
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false cause |
a fallacy in which a speaker mistakenly assumes that because one event follows another, the first event is the cause of the second |
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invalid analogy |
an analogy in which the two cases being compared are not essentially alike |
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bandwagon |
a fallacy which assumes that because something is popular, it is therefore good, correct, or desirable |
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red herring |
a fallacy that introduces an irrelevant issue to divert attention from the subject under discussion |
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ad hominem |
a fallacy that attacks the person rather than dealing with the real dispute |
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either-or |
a fallacy that forces listeners to choose between two alternatives when more than two alternatives exist |
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slippery slope |
a fallacy which assumes that taking a first step will lead to subsequent steps that cannot be prevented |
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appeal to tradition |
a fallacy which assumes that something old is automatically better than something new |
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appeal to novelty |
a fallacy which assumes that something new is automatically better than something old |
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pathos |
the name used by aristotle for what modern students of communication refer to as emotional appeal |