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93 Cards in this Set
- Front
- Back
denoatitve meaning
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The literal or dictionary meaning of a word or phrase.
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connotative meaning
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The meaning suggested by the associations or emotions triggered by a word or phrase.
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thesaurus
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A book of synonyms.
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concrete words
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Words that refer to tangible objects.
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abstract words
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Words that refer to ideas or concepts.
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clutter
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Discourse that takes many more words than are necessary to express an idea.
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imagery
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The use of vivid language to create mental images of objects, actions, or ideas.
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simile
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An explicit comparison, introduced with the word "like" or "as," between things that are essentially different yet have something in common.
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cliche
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A trite or overused expression.
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metaphor
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An implicit comparison, not introduced with the word "like" or "as," between two things that are essentially different yet have something in common.
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rhythm
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The pattern of sound in a speech created by the choice and arrangement of words.
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parallelism
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The similar arrangement of a pair or series of related words, phrases, or sentences.
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repetition
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Reiteration of the same word or set of words at the beginning or end of successive clauses or sentences.
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alliteration
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Repetition of the initial consonant sound of close or adjoining words.
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antithesis
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The juxtaposition of contrasting ideas, usually in parallel structure.
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inclusive language
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Language that does not stereotype, demean, or patronize people on the basis of gender, race, religion, disability, sexual orietntation, or other factors.
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generic "he"
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The use of "he" to refer to both women and men.
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nonverbal communication
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communication based on a person's use of voice and body, rather than on the use of words.
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manuscript speech
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A speech that is written out word for word and read to the audience.
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impromptu speech
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A speech delivered with little or no immediate preparation.
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extemporaneous speech
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A carefully prepared and rehearsed speech that is presented from a brief set of notes.
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conversational quality
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Presenting a speech so it sounds spontaneous no matter how many times it has been rehearsed.
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volume
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The loudness or softness of the speaker's voice.
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pitch
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The highness or lowness of the speaker's voice.
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inflections
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Changes in the pitch or tone of a speaker's voice.
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monotone
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A constant pitch or tone of voice.
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rate
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The speed at which a person speaks.
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pause
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A momentary break in the vocal delivery of a speech.
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vocalized pause
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A pause that occurs when a speaker fills the silence between words with vocalizations such as "uh," "er," and "um."
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vocal variety
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Changes in a speaker's rate, pitch,a nd volume that give the voice variety and expressiveness.
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pronunciation
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The accepted standard of sound and rhythm for words in a given language.
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articulation
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The physical production of particular speech sounds.
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dialect
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A variety of a language distinguished by variations of accent, grammar, or vocabulary.
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kinesics
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The study of body motions as a systematic mode of communication.
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gestures
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Motions of a speaker's hands or arms during a speech.
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eye contact
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Direct visual contact with the eyes of another person.
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model
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An object, usually built to scale, that represents another object in detail.
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graph
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A visual aid used to show statistical trends and patterns.
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line graph
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A graph that uses one or more lines to show changes in statistics over time or space.
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pie graph
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A graph that highlights segments of a circle to show simple distribution patterns.
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bar graph
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A graph that uses vertical or horizontal bars to show comparisons among two or more items.
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chart
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A visual aid that summarizes a large block of information, usually in list form.
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transparency
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A visual aid drawn, written, or printed ona sheet of clear acetate and shown with an overhead projector.
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multimedia presentation
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A speech that combines several kinds of visual and/or audio aids in the same talk.
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font
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A complete set of type of the same design.
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informative speech
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A speech designed to convey knowledge and understanding.
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object
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Anything that is visible, tangible, and stable in form.
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process
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A systematic series of actions that leads to a specific result or product.
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event
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Anything that happens or is regarded as happening.
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concept
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A belief, theory, idea, notion, principle, or the like.
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jargon
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The specialized or technical language of a trade, profession, or similar group.
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description
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A statement that depicts a person, event, idea, or the like with clarity and vividness.
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comparison
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A statement of the similarities amon two or more people, events, ideas, etc.
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contrast
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A statement of the differences among two or more people,events, ideas, etc.
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personalize
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To present one's ideas in human terms that relate in some fashion to experience of the audience.
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persuassion
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The process of creating reinforcing, or changing people's beliegs or actions.
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mental dialogue with the audience
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The mental give-and-take between speaker and listener during a persuasive speech.
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target audience
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The portion of the whole audience that the speaker most wants to persuade.
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question of fact
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A question about the truth or falsity of anassertion.
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question of value
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A question about the worth, rightness, morality, and so forth of an idea or action.
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question of policy
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A question about whether a specific course of action should or should not be taken.
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speech to gain passive agreement
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A persuasive speech in which the speaker's goal is to convince the audience that a given policy is desirable without encouraging the audience to take action in support of the policy.
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speech to gain immediate action
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A persuasive speech in which the speaker's goal is to convince the audience to take action in support of a given policy.
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need
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The first basic issue in analyzing a question of policy: Is there a serious problem or need that requires a change from current policy?
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burden of proof
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The obligation facing a persuasive speaker to prove that a change from current policy is necessary.
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plan
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The second basic issue in analyzing a question of policy: If there is a problem with current policy, does the speaker have a plan to solve the problem?
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practicality
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The third basic issue in analyzing a question of policy: Will the speaker's plan solve the problem? Will it create new and more serious problems?
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problem-solution order
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A method of organizing persuasive speeches in which the first main point deals with the existence of a problem and the second main point presents a solution to the problem.
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problem-cause-solution order
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A method of organzing persuasive speeches in which the first main point identifies aproblem, the second main point analyzes the causes of the problem, and the third main point presents a solution to the problem.
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comparative advantages order
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A method of organizing persuasive speeches in which each main point explains why a speaker's solution to a problem is preferable to other proposed solutions.
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Monroe's motivated sequence
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A method of organizing persuasive speeches that seek immediate action. The five steps of the motivated sequence are attention, need, satisfaction, visualization, and action.
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ethos
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The name used by Aristotle for what modern students of communication refer to as credibility.
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credibility
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The audience's perception of whether a speaker is qualified to speak on a given topic. The two major factors influencing a speaker's credibility are competence and character.
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initial credibility
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The credibility of a speaker before she or he starts to speak.
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derived crdibility
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The credibility of a speaker produced by everything she or he says and does during the speech.
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terminal credibility
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The credibility of a speaker at the end of the speech.
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evidence
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Supporting materials used to prove or disprove something.
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logos
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The name used by Aristotle for the logical appeal of a speaker. The two major elements of logos are evidence and reasoning.
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reasoning
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The process of drawing a conclusion on the basis of evidence.
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reasoning from specific instances
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Reasoning that moves from particular facts to a general conclusion.
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hasty generalization
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An error in reasoning from specific instances, in which a speaker jumps to a general conclusion on the basis of insufficient evidence.
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reasoning from principle
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Reasoning that moves from a general principle to a specific conclusion.
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casual reasoning
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Reasoning that seeks to establish the relationship between causes and effects.
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false cause
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An error in causal reasoning in which a speaker mistakenly assumes that because one event follow another, the first event is the cause of the second.
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analogical reasoning
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Reasoning in which a speaker compares two similar cases and infers that what is true for the first case is also true for the second.
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invalid analogy
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An analogy in which the two cases being compared are not essentially alike.
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fallacy
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An error in reasoning.
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red herring
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A fallacy that introduces an irrelevant issue to divert attention from the subject under discussion.
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ad hominem
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A fallacy that attacks the person rather than dealing with the real issue in dispute.
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either-or
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A fallacy that farces listeners to choose between two alternatives when more than two alternatives exist.
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bandwagon
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A fallacy that assumes that because something is popular, it is therefore good, correct, or desirable.
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slippery slope
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A fallacy that assumes that taking a first step will lead to subsequent steps that cannot be prevented.
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pathos
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The name used by Aristotle for what modern students of communication refer to as emotional appeal.
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