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17 Cards in this Set
- Front
- Back
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Ethos
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is your credability as a speaker
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3 elements of ethos
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is your good sense, good will, good morals as a speaker.
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primary and recency effect
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primary: tendancy for what is presented first to be best remembered.
Recency: tendancy for what is presented last to be best remembered. |
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four goals of introduction
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1. gain attention
2. atttract audience favourably toward topic 3. clarify purpose/thesis of speech 4. preview development of your topic |
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5 different startegies for an attention getter
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1.use humor
2. use a poem 3. tell story 4. quote someone 5. use an analogy |
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main points for a conclusion
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1. keep sense of form by anticipatinhg the end
2. summarise main points 3. end with lasting impression, memorable points |
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planning your strategy
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1. determine your audience
2. audiences motivation. 3. determine your purpose |
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dissmisal
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disputing the truth that applies to them
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compartmentalization
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keep 2 conflicting beliefs seperated so that 1 need not be conscious of the conflict between them.
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polysemic
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capable of being understood in more than one way
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boomerang effect
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having an opposite affect from what the speaker intends
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conscious raising
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making people aware of values for their advantage.
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heterogeneity
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variety or diversuty of the audience,
know your audience, dont talk down to your audience, show respect with down to earth language. |
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pander
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saying what you think the audience wants to hear
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motivated sequence
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1 ATTENTION STEP=intro
2 NEED STEP=intro 3 SATISFACTION STEP= body of speech 4 VISUALISATION STEP=conclusion 5 ACTION STEP=conclusion |
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maslow diagram
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SELF ACTUALIZATION
ESTEEM LOVE/BELONG SAFETY PHYSIOLOGICAL |
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rhetoric
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The art or study of using language effectively and persuasively.
Skill in using language effectively and persuasively. |
