Study your flashcards anywhere!

Download the official Cram app for free >

  • Shuffle
    Toggle On
    Toggle Off
  • Alphabetize
    Toggle On
    Toggle Off
  • Front First
    Toggle On
    Toggle Off
  • Both Sides
    Toggle On
    Toggle Off
  • Read
    Toggle On
    Toggle Off
Reading...
Front

How to study your flashcards.

Right/Left arrow keys: Navigate between flashcards.right arrow keyleft arrow key

Up/Down arrow keys: Flip the card between the front and back.down keyup key

H key: Show hint (3rd side).h key

A key: Read text to speech.a key

image

Play button

image

Play button

image

Progress

1/17

Click to flip

17 Cards in this Set

  • Front
  • Back
Ethos
is your credability as a speaker
3 elements of ethos
is your good sense, good will, good morals as a speaker.
primary and recency effect
primary: tendancy for what is presented first to be best remembered.
Recency: tendancy for what is presented last to be best remembered.
four goals of introduction
1. gain attention
2. atttract audience favourably toward topic
3. clarify purpose/thesis of speech
4. preview development of your topic
5 different startegies for an attention getter
1.use humor
2. use a poem
3. tell story
4. quote someone
5. use an analogy
main points for a conclusion
1. keep sense of form by anticipatinhg the end
2. summarise main points
3. end with lasting impression, memorable points
planning your strategy
1. determine your audience
2. audiences motivation.
3. determine your purpose
dissmisal
disputing the truth that applies to them
compartmentalization
keep 2 conflicting beliefs seperated so that 1 need not be conscious of the conflict between them.
polysemic
capable of being understood in more than one way
boomerang effect
having an opposite affect from what the speaker intends
conscious raising
making people aware of values for their advantage.
heterogeneity
variety or diversuty of the audience,
know your audience, dont talk down to your audience, show respect with down to earth language.
pander
saying what you think the audience wants to hear
motivated sequence
1 ATTENTION STEP=intro
2 NEED STEP=intro
3 SATISFACTION STEP= body of speech
4 VISUALISATION STEP=conclusion
5 ACTION STEP=conclusion
maslow diagram
SELF ACTUALIZATION
ESTEEM
LOVE/BELONG
SAFETY
PHYSIOLOGICAL
rhetoric
The art or study of using language effectively and persuasively.

Skill in using language effectively and persuasively.