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15 Cards in this Set
- Front
- Back
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Social Imperative
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The sharing of perspectives and ideas in the community.
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Consumer Imperative
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The active role that listeners play in the community.
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Intellectual Imperative
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The ability to speak and be understandable.
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Orality
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Spoken communication between people.
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Interactive process
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The transaction of sharing information between people.
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Speaker
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The source of the message. Primary communicator.
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Message
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Contains speakers values and factual content.
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Listener
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Someone who recieves and interprets the message.
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Context
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The surroundings of where a speech takes place and pleoples attitudes and social expectations.
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Ethos
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Ethics, credibility or ideas.
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Skyhook principle
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A moral principle that connects you with your listeners.
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General purpose
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The primary reason the speech is given.
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Specific purpose
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Concrete goals that are achieved while speaking.
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Central Idea
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The thesis statement.
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Audience orientation
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The ability to understand the listeners point of view.
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