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15 Cards in this Set

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  • Back
Social Imperative
The sharing of perspectives and ideas in the community.
Consumer Imperative
The active role that listeners play in the community.
Intellectual Imperative
The ability to speak and be understandable.
Orality
Spoken communication between people.
Interactive process
The transaction of sharing information between people.
Speaker
The source of the message. Primary communicator.
Message
Contains speakers values and factual content.
Listener
Someone who recieves and interprets the message.
Context
The surroundings of where a speech takes place and pleoples attitudes and social expectations.
Ethos
Ethics, credibility or ideas.
Skyhook principle
A moral principle that connects you with your listeners.
General purpose
The primary reason the speech is given.
Specific purpose
Concrete goals that are achieved while speaking.
Central Idea
The thesis statement.
Audience orientation
The ability to understand the listeners point of view.