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20 Cards in this Set

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PERCEPTION
The process of selecting, organizing, and interpreting information in order to give personal meaning to the communication we receive.
COGNITIVE COMPLEXITY
The number of mental structures we use, how abstract they are, and how elaboratly they interact to shape out perceptions.
STIMULUS
Something that incites or quickens action, feeling, or thought.
SELECTION
Sorting of one stimulus from another.
SELECTIVE EXPOSURE
The deliberate choices we make to experience or to avoid particular stimuli.
SELECTIVE ATTENTION
Focusing on specific stimuli while ignoring or downplaying other stimuli.
SELECTIVE RETENTION
Processing, storing, and retreiving information that we have already selected, organized, and interpreted.
ORGANIZATION
Categorizing of stimuli in our environment in order to make sense of them.
CLOSURE
Filling in of details so that a partially perceived entity appears to be complete.
PROXIMITY
The grouping of two od more stimuli that are close to one another.
SIMILARITY
The grouping of stimuli that resemble one another in size, shape, color, or other traits.
INTERPRETATION
Assigning of meaning to stimuli.
PERCEPTUAL SET
A fixed, previously determined view of events, objects, or people.
STEREOTYPING
THe categorizing of events, objects, and people without regard to unique individual characteristics and qualities.
ATTRIBUTION
The complex process through with we attempt to understand the reasons behind others behaviors.
ATTRIBUTION ERROR
Percieving others as acting as they do becuse they are "that kind of person" rather than because of any external factors that may have influenced their behavior.
CULTURE
Learned behaviors that are communicated from one generation to another to promote individual and social survival.
ETHNOCENTRIC
A person whose pride in his of her heritage or background leads to the conviction that he or she knows more and is better than those of other countries.
CULTERAL MYOPIA
Percieving one's own culture as superios and having a very narrow or shortsighted view of cultures other than your own.
CULTURAL RELATIVISM
Taking on a broader worldview and opening our minds to different cultures as merely being different and not juding them as inferior because they are different.