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20 Cards in this Set
- Front
- Back
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PERCEPTION
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The process of selecting, organizing, and interpreting information in order to give personal meaning to the communication we receive.
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COGNITIVE COMPLEXITY
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The number of mental structures we use, how abstract they are, and how elaboratly they interact to shape out perceptions.
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STIMULUS
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Something that incites or quickens action, feeling, or thought.
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SELECTION
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Sorting of one stimulus from another.
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SELECTIVE EXPOSURE
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The deliberate choices we make to experience or to avoid particular stimuli.
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SELECTIVE ATTENTION
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Focusing on specific stimuli while ignoring or downplaying other stimuli.
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SELECTIVE RETENTION
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Processing, storing, and retreiving information that we have already selected, organized, and interpreted.
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ORGANIZATION
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Categorizing of stimuli in our environment in order to make sense of them.
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CLOSURE
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Filling in of details so that a partially perceived entity appears to be complete.
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PROXIMITY
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The grouping of two od more stimuli that are close to one another.
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SIMILARITY
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The grouping of stimuli that resemble one another in size, shape, color, or other traits.
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INTERPRETATION
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Assigning of meaning to stimuli.
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PERCEPTUAL SET
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A fixed, previously determined view of events, objects, or people.
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STEREOTYPING
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THe categorizing of events, objects, and people without regard to unique individual characteristics and qualities.
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ATTRIBUTION
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The complex process through with we attempt to understand the reasons behind others behaviors.
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ATTRIBUTION ERROR
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Percieving others as acting as they do becuse they are "that kind of person" rather than because of any external factors that may have influenced their behavior.
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CULTURE
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Learned behaviors that are communicated from one generation to another to promote individual and social survival.
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ETHNOCENTRIC
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A person whose pride in his of her heritage or background leads to the conviction that he or she knows more and is better than those of other countries.
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CULTERAL MYOPIA
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Percieving one's own culture as superios and having a very narrow or shortsighted view of cultures other than your own.
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CULTURAL RELATIVISM
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Taking on a broader worldview and opening our minds to different cultures as merely being different and not juding them as inferior because they are different.
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