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82 Cards in this Set
- Front
- Back
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aconsejar
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to advise
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la agencia
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agency
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el anunciante
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advertisor
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anunciar
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to advertise
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el anuncio
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advert
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aprovechar
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to take advantage of, make the most of
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la audiencia
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audience
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auténtico
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authentic, real
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el beneficio
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benefit
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la campaña publicitaria
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ad campaign
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la cartelera publicitaria
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a billboard
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el comportamiento
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behaviour
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conformar
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to shape
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la creatividad
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creativity
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de gama alta
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top quality
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de moda
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fashionable
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de viva voz
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aloud
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deformar la realidad
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to distort the truth
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denunciar
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to criticise
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depender de
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to depend on
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destacar
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to stand out
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el dueño
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owner
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efectivo (adj)
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effective
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eficaz
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effective
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ejercer influencia
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to influence
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emocionante
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exciting
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en la radio
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on the radio
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en la tele
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on TV
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engañoso/a
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misleading
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el ensayo
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(clinical) trial or test
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el envase
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container
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el eslogan
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catch phrase
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el éxito
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result, outcome, success, hit
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exponer
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to display
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financiar
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to finance
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folleto de propaganda
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a propaganda leaflet
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gastar el ojo de la cara/la pasta
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to spend an arm and a leg
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genial
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brilliant, clever
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honrado, honesto
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honest
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el humor
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humour
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humorístico
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humorous
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la imprenta
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printing press
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imprescindible
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essential, indispensable
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incluso
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even, actually
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influenciar
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to influence
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informativo
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informative
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insensibilizar
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desensitise
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el jingle publicitario
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jingle
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el lavado del cerebro
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brainwashing
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llamar a nuestros instintos más bajos
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to appeal to our baser instincts
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llamativo
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noticeable
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la marca
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brand, make
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el método
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method
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necesario
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necessary
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el objeto
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the target
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orientar (a)
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to aim/direct (at)
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la pancarta
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placard, banner
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patrocinar
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to sponsor, back
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la pausa publicitaria
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commercial break
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perjudicial
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harmful, damaging
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persuadir
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to persuade
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persuasivo
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persuasive
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por Internet
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on the internet
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el póster
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poster
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el procedimiento
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method
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el producto
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product
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promocionar
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to endorse
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protagonizar
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to represent
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publicidad sanitaria
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health advertising
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quitar
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to take away
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la razón
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reason
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realizar
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to carry out
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el reclamo
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attraction, lure, slogan
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el rendimiento
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submissiveness
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rentable
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profitable
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representarse
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to be shown, appear
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el spot/anuncio publicitario
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advert
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subliminal
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subliminal
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subrayar
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to underline, highlight
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la tablilla
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small board
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el usario
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user
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la valla publicitaria
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hoarding
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