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11 Cards in this Set
- Front
- Back
Reliability
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if tested again could the same results be collected?
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Validity
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Does it give a true picture?
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representative
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is does the ressults interpret the situation?
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The hawethorne effect
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when the obserever influences the situation with out intent
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Quantative
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Data collected often in numerical form, favored by those of the positivistic approach
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Qualitative
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data collected from peoples views opinions, favoured by the interprevisits
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Random sample
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a sample of a population where each member of the population has an equal chance of being in the sample
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Quota sample
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A nonprobability sample that takes into account the proportion of individuals in different population categories (age, gender, etc.) within the population. This is a nonprobability type of sample method
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Stratified sample
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a sample obtained by the process of dividing a population into categories representing distinctive characteristics and then selecting a random sample from each category.
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Snowball sample
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A non-probability sampling method often employed in field research. In snowball sampling, each person interviewed may be asked to suggest additional people for interviewing.
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Ethics
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study of fundamental principles that defines values and determines moral duty and obligation
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