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4 Cards in this Set
- Front
- Back
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What is a survey ? |
A survey is a large scalecollection of data (usually quantitative), collected using questionnaire or structured interviews. |
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Example of a survey |
The census (every 10 years) 25 millionquestionnaires distributed |
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What is a questionnaire? |
a standardised, pre-set listof questions on paper or online. They can be distributed inperson, via the post or via the Internet. The respondent then reads and answerson their own. No need for researcher to be present, although they can bedistributed to a captive audience. (e.g. in a classroom) |
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Questionnaire advantages |
Detail (open questions) Positivists like them as standardised. Less time consuming and expensive than other research types. Large number of respondentscan be involved. Same standardised questions answered so reliable. Anonymity increases honesty. Change over time can be shownusing a longitudinal approach |
