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28 Cards in this Set
- Front
- Back
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SELF COMPLETED QUESTIONNAIRE |
Respondents complete the questionnaire themselves & then return it to the researcher |
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INTERVIEWER QUESTIONNAIRES |
Questions are read out to the respondent by the researcher, who then records the respondent answers |
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CLOSED QUESTIONS |
Respondents are presented with either a list of options or a two-way choice & have to select the response with which they most agree |
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OPEN QUESTIONS |
Respondents are free to answer the question in any way that they like: there are no pre-set options |
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TREND |
Patterns of behaviour or attitudes seen in evidence |
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STANDARISED QUESTIONS |
All respondents are asked the same questions in the same order, allowing for comparisons to be made |
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LOW RESPONSE RATE |
Not everyone that you want to participate in your research may do so, meaning that your respondents may no longer be typical of the population under study |
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STATISTICS |
Data presented in a numerical form as a percentage |
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QUANTATIVE |
Numerical data, often presented as statistics |
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QUALATATIVE |
In-depth data usually presented in a written form |
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STRUCTURED INTERVIEW |
A set of standardised pre-set questions is read out to the respondent by the researcher |
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UNSTRUCTURED INTERVIEW |
A very flexible interview, more like a conversation. Instead of a list of questions to answer, the researcher is more likely just to have general topics or ideas to discuss |
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SEMI-STRUCTURED INTERVIEW |
The researcher can have pre-set questions but also has the flexibility to follow up on interesting answers given by the respondent |
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FOCUS GROUP |
Several respondents are interviewed at once & are allowed to discuss the questions being asked of them |
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RESEARCH POPULATION |
The group(s) of people relevant to the study being completed |
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INTERVIEWER BIAS |
Where the interviewer influences the answers that the respondent gives |
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SOCIAL DESIRIBILITY |
Where the respondent gives the kind of answer that they think the researcher wants to hear |
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NON-PARTICIPANT OBSERVATION |
Where a researcher watches a group without getting involved in what they are doing |
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PARTICIPANT OBSERVATION |
Where a researcher joins the group being studied & acts as they do whilst completing the observation |
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COVERT PARTICIPATION |
Where the researcher does not let the group being studied know that they are being observed |
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OVERT OBSERVATION |
Where the researcher tells the group under study that they ate being observed or does not attempt to hide their presence from them |
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OBJECTIVITY |
Studying topics & people with an open mind & not allowing your own views & opinions to influence the findings |
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OBSERVER EFFECT |
When the presence of an observer affects the actions of the group under study, preventing the observer from seeing natural behaviour |
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ETHICS |
Ideas about what is morally wrong & right |
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OPERATIONALISE |
To define exactly what is meant by any terms used for categorisation |
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BIAS |
The subject is presented in a one-sided way which favours one point of view more than others |
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RESEARCH DEVICE |
The research method that you will use for your investigation, such as a questionnaire or interview questions |
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CONTENT ANALYSIS |
Putting a grid in place & then checking the detail of any document(s) or media sources |
