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10 Cards in this Set

  • Front
  • Back
sociology?
the systematic study of social behavior in human groups
sociological imagination?
awareness of a relationship b/t an individual and wider society
Auguste Comte
philosopher; claimed term sociology
macro sociology
includes: functionalism & conflict
micro sociology
includes symbolic interactionalism
validity
the degree in which the measure truly affects the phenomenon being studied
reliability
the extent to which the measure provides consistant results
interviews
most common form of qualitative research; collects and reports data in written form
questionaire
most common form of quanitive research; which collects and reports data in numerical form
surveys
interviews and questionaires