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10 Cards in this Set
- Front
- Back
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sociology?
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the systematic study of social behavior in human groups
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sociological imagination?
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awareness of a relationship b/t an individual and wider society
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Auguste Comte
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philosopher; claimed term sociology
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macro sociology
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includes: functionalism & conflict
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micro sociology
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includes symbolic interactionalism
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validity
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the degree in which the measure truly affects the phenomenon being studied
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reliability
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the extent to which the measure provides consistant results
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interviews
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most common form of qualitative research; collects and reports data in written form
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questionaire
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most common form of quanitive research; which collects and reports data in numerical form
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surveys
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interviews and questionaires
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