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8 Cards in this Set
- Front
- Back
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Consumer
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Those who use and invest in products and services.
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Consumerism
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A theory that links the prosperity to consumer demand for good and services.
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Bandwagon Effect
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Advertising Technique
Encourages you to buy a product because everybody else is. |
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Emotional Appeal
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Advertising Technique
Uses strong emotional language/images that connect with your fears and desires |
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Glittering Generalities
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Advertising Technique
Relates a product or service to words or images that promise everything but deliver little or nothing. |
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Plain folks appeal
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Advertising Technique
Relates a product or service to the experience of ordinary folks. |
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Testimonials
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Advertising Technique
Uses celebrities or experts to speak for a product |
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Scientific Appeal
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Advertising Technique
Uses statistics or scientific data to persuade consumers to buy a product or service |
