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16 Cards in this Set
- Front
- Back
- 3rd side (hint)
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Front (Term) Coding |
Back (Definition) Process of sorting out what is most relevant or useful from the data |
Some data can be omitted |
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Front (Term) Pilot study |
Testing of a survey |
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Front (Term) Representativeness |
Back (Definition) Results can apply to whole population |
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Population |
Whole group you are studying |
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Sampling frame |
List of everyone in a group |
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Sample |
Group of people taken from sampling frame |
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Focus group |
Group of people discussing a topic, while interviewer listens |
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Hawthorne effect |
Presence of researcher affects group behaviour |
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Content analysis |
Counting no. Of times a word, idea or image appears Produce quantitative data |
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Semiology |
Study of signs, meaning of signs Produce qualitative data |
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Triangulation |
Combining several methods to check on validity |
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Case study |
In depth study of a particular case |
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Longitudinal study |
Study taking place over a long period of time |
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Comparative study |
Studying differences and similarities between 2 or more cases |
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Social trend |
Notable pattern of change displayed by social indicator |
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Social trend |
Notable pattern of change displayed by social indicator |
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