Social Psychology, Chapter 7

Front 1

central route persuasion

Back 1

persuasion that occurs when interested ppl focus on the arguments and respond with favourable thoughts

Front 2

peripheral route persuasion

Back 2

persuasion that occurs when ppl are influenced by incidental cues, ex. speakers attractiveness

Front 3

credibility

Back 3

believeability. a credible communicator is perceived as both expert and trustworthy

Front 4

sleeper effect

Back 4

delayed impact of a message that occurs when we remember the msg but forget a reason for discounting it

Front 5

attractiveness

Back 5

having qualities that appeal to an audience. most persuasive on matters of subjective preference

Front 6

primacy effect

Back 6

other things being equal, information presented first usually has the most influence

Front 7

recency effect

Back 7

info presented last sometimes has the most influence. recency effects are less common than primacy effects

Front 8

channel of communication

Back 8

the way the msg is delivered- whether face to face, in writing, film etc.

Front 9

two step flow of communication

Back 9

process by which media influence often occurs through opinion leaders, who in turn influence others

Front 10

cult (New Religious Movement)

Back 10

grp characterized 1. distinctive ritual of its devotion to a god/ person. 2. isolation from the surrounding "evil" culture. 3. charismatic leader

Front 11

attitude inoculation

Back 11

exposing ppl to weak attacks on their attitudes so that when stronger attacks come they will have refutations available