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8 Cards in this Set
- Front
- Back
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What is accessibility? |
The extent to which schemas are at the forefront of the mind and thus likely to be used to make judgments about social world |
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List 3 ways things can be accessible. |
1) past experiences 2) related to current goal 3) recent experiences |
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What is priming? |
When recent experiences increase accessibility of a schema. |
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What is a judgmental heuristic? |
Mental shortcuts people use to make judgments quickly and efficiently. |
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What is availability heuristic? |
Mental rule of thumb whereby ppl base judgment at ease they can bring to mind |
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What is representativeness heuristic? |
Make judgment based on how much something fits a typical classify into typical case |
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What is analytic thinking? |
When people focus on object without considering its surroundings. More common in western culture |
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What is holistic thinking? |
Thinking focusing on overall context. How objects relate to each other (eastern asian) |
