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13 Cards in this Set

  • Front
  • Back
a change in one's behavior due to the real or imagined influence of other people
informational social influence
the influence of other people that leads us to conform because we see them as a source of information to guide our behavior

we conform because we believe that others' interpretation of an ambiguous situation is more correct than ours and will help us choose an appropriate course of action
private acceptance
conforming to other people's behavior out of a genuine belief that what they are doing or saying is right
public compliance
conforming to other people's behavior publicly without necessarily believing in what we are saying or doing
the rapid spread of emotions or behaviors through a crowd
mass psychogenic illness
the occurrence, in a group of people, of similar physical symptoms with now known physical cause
social norms
the implicit or explicit rules a group has for the acceptable behaviors, values, and beliefs of its members
normative social influence
the influence of other people that leads us to conform in order to be liked and accepted by them

this type of conformity results in public compliance with the group's beliefs and behaviors but not necessarily private aceptance of those beliefs and behaviors
social impact theory
the idea that conforming to social influence depends on the strength of the group's importance, its immediacy, and the number of people in the group
idiosyncrasy credits
the tolerance a person earns, over time, by conforming to group norms

if enough idiosyncrasy credits are earned, the person can, on occasion, behave deviantly without retribution from the group
minority influence
the case where a minority of group members influence the behavior or beliefs of the majority
injunctive norms
people's perceptions of what behaviors are approved or disapproved of by the others
descriptive norms
people's perceptions of how people actually behave in given situations, regardless of whether the behavior is approved or disapproved of by others