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23 Cards in this Set

  • Front
  • Back

social physics

quantitative social science, reliable mathematical connections between info & idea flow, behavior

exploration

searching for new potentially valuable ideas, diverse social networks

social learning

copying other peoples success, better than individual learning alone

idea flow

behaviors & beliefs through social network, through social learning & social pressure

engagement

social learning, within peer group, leads to development of behavioral norms & social pressure to enforce those norms

collective intellegence

engagement & learning from others, mutual sharing of ideas

social response theory

treat computers as social actors even when they know comps. don't have human traits

What is big data used for?

- understand how humans evolve


-to direct actions at the masses


-monetize by advertising


-observe patterns of interaction & predict

contrarians

"oddballs", sometimes have the best ideas, good strategy is to follow them, diversity is important

"Kith"

group productivity, lunch break ex.,

Idea flow takes what 3 factors into account?

1. social network structure


2. strength of the social influence


3. individual susceptibility to new ideas

idea flow leads to what?

development of traditions, ultimatley the culture

where does rationality come from?

community

who is common sense shaped by?

peers

effects of engagement:

-builds social pressure


-wieght change w/ peers ex.

Important factors of collective intellegence:

1. conversational turn taking


2. social intellegence of group members

collective rationality vs. individual rationality

1. habits: pick up from peers


2. preferences: exposure shapes habits & beleifs subconsiously


3. curiosity: guide search for new info.

steps to acheiving good idea flow:

1. make people aware of their interaction patterns


2. discuss how to best manage them

wise guy method

look for people who can predict how other people will act, common knowledge

ways to fix echo chamber problem

1. bookie solution-common knowledge


2. bayesian truth serum- seek out people w/new bits of info & can make a difference


3. estimate amount of social influence

red bull challenge

build organization of thousands of people, complete extremely difficult task in a few hours


-standard individual economic reward

crowdsourcing

"hire" thousands of independent people to do simple individual tasks ex. wikipedia


-heirarchial crowd sourcing- model of most corporations

high stress leads to

high levels of engagemnt, change in productivity