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23 Cards in this Set
- Front
- Back
social physics |
quantitative social science, reliable mathematical connections between info & idea flow, behavior |
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exploration |
searching for new potentially valuable ideas, diverse social networks |
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social learning |
copying other peoples success, better than individual learning alone |
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idea flow |
behaviors & beliefs through social network, through social learning & social pressure |
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engagement |
social learning, within peer group, leads to development of behavioral norms & social pressure to enforce those norms |
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collective intellegence |
engagement & learning from others, mutual sharing of ideas |
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social response theory |
treat computers as social actors even when they know comps. don't have human traits |
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What is big data used for? |
- understand how humans evolve -to direct actions at the masses -monetize by advertising -observe patterns of interaction & predict |
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contrarians |
"oddballs", sometimes have the best ideas, good strategy is to follow them, diversity is important |
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"Kith" |
group productivity, lunch break ex., |
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Idea flow takes what 3 factors into account? |
1. social network structure 2. strength of the social influence 3. individual susceptibility to new ideas |
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idea flow leads to what? |
development of traditions, ultimatley the culture |
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where does rationality come from? |
community |
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who is common sense shaped by? |
peers |
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effects of engagement: |
-builds social pressure -wieght change w/ peers ex. |
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Important factors of collective intellegence: |
1. conversational turn taking 2. social intellegence of group members |
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collective rationality vs. individual rationality |
1. habits: pick up from peers 2. preferences: exposure shapes habits & beleifs subconsiously 3. curiosity: guide search for new info. |
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steps to acheiving good idea flow: |
1. make people aware of their interaction patterns 2. discuss how to best manage them |
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wise guy method |
look for people who can predict how other people will act, common knowledge |
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ways to fix echo chamber problem |
1. bookie solution-common knowledge 2. bayesian truth serum- seek out people w/new bits of info & can make a difference 3. estimate amount of social influence |
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red bull challenge |
build organization of thousands of people, complete extremely difficult task in a few hours -standard individual economic reward |
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crowdsourcing |
"hire" thousands of independent people to do simple individual tasks ex. wikipedia -heirarchial crowd sourcing- model of most corporations |
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high stress leads to |
high levels of engagemnt, change in productivity |