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5 Cards in this Set
- Front
- Back
- 3rd side (hint)
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A01:Lessons from minority influence |
1)CIVIL RIGHTS MARCHES DREW ATTENTION TO SEGREGATION-ATTENTION 1950s-Segregation, Schools restaurants Civil rights drew attention providing social proof of the problem 2)CONSISTENCY People took part in marches , the minority displayed consistency of message and intent 3)DEEPER PROCESSING Attention meant that those who accepted status quo started to think about the injustness of it 4)AUGMENTATION PRINCIPLE Freedom Riders got on bus in South to challenge, many beaten 5)SNOWBALL EFFECT Civil rights activist got attention of US government 1964 Civil Rights Act passed 6)Social Cryptomnesia Minority remembered change but not members |
Civil Rights drew attention Consistency Deeper Processing Augmentation Principle Snowball Effect Social Cryptomnsesia
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A01:Lessons from conformity research |
Dissenters make social change more likely shown in Asch dissenter variation. Broke power of majority
Majority and normative influence Environmental campaigns exploit conformity by appealing to NSI. By providing info on what others are doing ("Bin it others do") |
Asch Environmental Campaigners |
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A01: Lessons from obedience research |
Disobedient models make social change more likely as shown in Milgrams Research of disobedient models
Gradual commitment led to 'drift' Zimbardo Once a small instruction is obeyed, it becomes more difficult to resist a bigger |
Gradual commitment |
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Research Support for NSI in social change Nolan at al 2008 |
Hung messages in front on house doors which was about resident trying to reduce energy usage There was a significant decrease to control group who had messages only about saving energy with no people mentioned |
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Minority Influence is INDIRECTLY EFFECTIVE in creating social change Nemeth 1986 |
Suggested effects of MI are indirect and delayed ie took decades for attitudes agaisnt smoking to shift MI to explain Social Change is limited as It shows that effects are fragile
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Smoking |
