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10 Cards in this Set
- Front
- Back
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The Theory of Planned Behavior (TPB) and the associated Theory of Reasoned Action (TRA) explore the relationship between behavior and beliefs, attitudes, and intentions.
Both assume ___________ is the most important determination of behavior. |
behavioral intention
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Behavioral intention is influenced by ...
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a person's attitude toward performing a behavior, and by beliefs about whether individuals who are important to the person approve or disapprove of the behavior (subjective norm).
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The TPB and TRA assume all other factors (e.g., culture, the environment) ...
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operate through the models constructs, and DO NOT independently explain the liklihood that a person will behave a certain way.
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TPB DIFFERS from TRA because ...
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it includes one additional construct, perceived behavioral control
* it is argued that a person may try harder to perform a behavior if they feel they have a high degree of control over it. |
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TPB - Behavioral Intention
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Perceived likelihood of performing behavior
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TPB - Attitude
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Personal evaluation of the behavior
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TPB - Subjective Norm
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Beliefs about whether key people approve or disapprove of the behavior; motivation to behave in a way that gains their approval
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TPB - Perceived Behavioral Control
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Belief that one has, and can exercise, control over performing the behavior
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According the the model ...
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Attitudes toward behavior are shaped by beliefs about what is entailed in performing the behavior and outcomes of the behavior.
Beliefs about social standards and motivation to comply affects social norms. The presence or lack of things that will make it easier or harder to perform the behavior affect perceived behavioral control. Thus, a causal chain of beliefs, attitudes, and intentions drives behavior. |
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TPB Framework
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1. Behavioral Intention
2. Attitude 3. Subjective Norm 4. Perceived Behavioral Control |
