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10 Cards in this Set
- Front
- Back
Cognitive Miser |
*The degree to which we are miserly or generous with our cognitive resources? *There are limitations (we lack full ability) to our mental abilities and resources *Hoard potential until you really need *use mental shortcuts to allow us to make decisions/judgements |
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Stereotypes (cognitive) |
*" a set of beliefs about the personal attributes of a social group" *an association between some social category and some attribute *doesnt imply good or bad, not always accurate -conditional prob. providing you with better than chance accuracy |
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Conditional prob.?? |
fadfds |
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Prejudice (affective) |
"liking or disliking members of a social group due to their group membership" *has evaluative (liking/disliking) component doesnt always have to be negative |
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Discrimination (behavioral) |
"treating people differently due to their group membership" *negative and behavioral |
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Illusory Correlation (Hamilton) |
report by observers of a correlation between 2 classes of events which in reality are not correlated |
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knowledge activation=accessibilty X applicability |
multiplicative because if access. or applic. is zero, knowledge activation won't happen |
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accessibility (property of your head) |
the activation potential or readiness or some stored (available) knowledge unit -varying levels of accessibility for different concepts |
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applicability (property of relationship) |
The similarity or overlap between features of the stored knowledge unit and features of the stimulus -similarity between what concept ooks like in your head and the world outside (feature of relationship) |
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Chronic accessiblity |
depends on personality/experiences, etc. determined by how often concept has been activated (everytime you use it, it gets more accessible) |