Soc 280 Exam 2

Front 1

Social Problems Marketplace

Back 1

- always a number of claims about many social problems
- claimsmakers struggle to get audience attention
- even if issue is established have to keep refining to keep interest.

Front 2

Rhetoric

Back 2

- every social problems claim makes a persuasive argument
- tries to persuade others that particular troubling condition out to be seen as a social problem.
- the problem has characteristics and should get attention and be addressed

Front 3

Valence

Back 3

topics that nearly everyone will find persuasive.

EXAMPLE: child abuse, everyone will agree child abuse is bad.

Front 4

Position Issues

Back 4

Topic over which it is unlikely that people will ever come to a consensus.

EXAMPLE: gay rights - some people agree some people disagree.

Front 5

Segmented Audiences

Back 5

different social demographics often create segments of an audicen that only worry about certian kinds of social problems.

within each segment audiences may have different opinions.

Front 6

tactics

Back 6

Claimsmakers pay attention to audience reactions.

claimsmakers and audiences engage in dialog (audience's feedback leads to modification of claims)

Front 7

Active Audiences

Back 7

seek some claims, reject others, and pick and choose what makes sense to them.

Front 8

Grounds

Back 8

description of the troubling condition

1.typifying examples: stories that shape perception (not typical cases)
2. naming of the problem.
3. statistics offered indicating severity.

Front 9

Warrants

Back 9

Why should we care?? Why should something be done??

expressed through vague principles most people endorse

Front 10

Conclusions

Back 10

solutions.

must be in line with the grounds and warrants suggested by claimsmakers

might include long/short time policy changes.