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5 Cards in this Set
- Front
- Back
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PESTEL |
Political, economic, social, technological, environmental, legal |
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Key drivers for change are: |
environmental factors likely to have high impact on the success or failure of strategy |
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Five steps to scenario analyses: |
1. Identify scope |
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Porters five forces: |
1. Threat of entry 5. Competitor rivalry |
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Strategic groups are: |
orgs within an industry/sector with similar strategic characteristics, following similar strategies or competing on similar bases |
