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8 Cards in this Set
- Front
- Back
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4 characteristics that distinguish services from goods
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1.) Intangibility
2.) Inseparability 3.) Inconsistency 4.) Inventory |
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What are the extremes of the service continuum?
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Pure goods and pure services (tangibility)
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Primary basis for evaluation of services due to difficulty originating from inconsistency of services
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Personal sources
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3 product characteristics of services
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1.) Nonexclusivity
2.) Branding more important 3.) Capacity management important due to perishability of services |
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2 price characteristics of services
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1.) Affects consumer judgments (high price is better)
2.) Affects capacity management (demand) via off-peak pricing to spread demand |
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Main issue of place regarding services
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Distribution is getting the service to the customer when and where he or she needs it.
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Main promotion characteristic of services
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Show benefits of services as opposed to the services themselves
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Changing different prices during different times during the day or days during the week to reflect variations in demand for the service
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Off-peak pricing
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