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7 Cards in this Set
- Front
- Back
Define "Sensory Evaluation"
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A scientific method used to evoke, measure, analyze and interpret responses to products as perceived through the senses.
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Define Validity
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The ability of a test to measure the "true" value; sensory tests must be designed w/validity in mind - ie consumer tests should use panelists representative of the target pop
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What is a Type I Error?
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You find a difference but a difference doesn't exist
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What is a Type II Error?
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A difference exists, but is not detected
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What are the 3 classes of test methods?
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Discrimination (analytic)
Descriptive Analysis (analytic) Affective (hedonic) |
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What question is asked in:
Discrimination Descriptive Analysis Affective |
1. Is there is difference?
2. How do products differ in specific attributes? 3. How well is the product liked / is it preferred? |
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What is generally the first step in designing a sensory test?
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Stating the objective
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