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7 Cards in this Set

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  • Back
Define "Sensory Evaluation"
A scientific method used to evoke, measure, analyze and interpret responses to products as perceived through the senses.
Define Validity
The ability of a test to measure the "true" value; sensory tests must be designed w/validity in mind - ie consumer tests should use panelists representative of the target pop
What is a Type I Error?
You find a difference but a difference doesn't exist
What is a Type II Error?
A difference exists, but is not detected
What are the 3 classes of test methods?
Discrimination (analytic)
Descriptive Analysis (analytic)
Affective (hedonic)
What question is asked in:
Discrimination
Descriptive Analysis
Affective
1. Is there is difference?
2. How do products differ in specific attributes?
3. How well is the product liked / is it preferred?
What is generally the first step in designing a sensory test?
Stating the objective