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42 Cards in this Set
- Front
- Back
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legal/policy research
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inquiry into how law operates in society
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message/artifact-oriented research
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scientific inquiry that examines message and related issues
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secondary data analysis
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examining previously gathered or archived data
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meta-analysis
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a re-analysis of statistics contained in pub.studies to examine trends in the lit or trends in the results of res. studies
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textual analysis
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media, or other content and meanings generated from the content
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textual research
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examining content or message text in relation to audience interpretation
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historical research
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drawing conclusions and presenting new explanations about past communication events or communications
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critical/cultural research
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examining events, mess. and structures from a particular perspective
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archival doc. research
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findings, examining and interpreting mess. that were comm. in the past
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library/doc research
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examine all relevant published materials about our research topic
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conversation analysis
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an examination of the structure, message, function, rules and content of everyday talk
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interaction analysis
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a textual research technique in which samples of conversation are transcribed, coded, and analyzed to draw conclusions about the comm. goals, and rules of interaction
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content analysis
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procedure that helps researchers identify themes and relevant issues often contained in media messages
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rhetorical criticism
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a critical/cultural textual; research approach in which a critic identifies a comm. event and uses app criteria to evaluate it
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fantasy-theme analysis
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a critical/ cultural technique in which a image or vision is created and examined
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dramatistic analysis
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a critical/cultural textual app. n which researchers examine a comm. event as though it were theatrically staged and acted
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cultural criticism
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a critically/cultural textual app. n which a critic identifies social eco. reasons for comm. event
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feminist criticism
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examines events as a result of oppression of women in society
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Marxist criticism
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explores how media helps foster hegemony and maintain societal power structures
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composite weeks
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that rep. the entire year by randomly selecting to Mondays, Tuesdays and Weds. and so on through out the year
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people or behavior-oriented research
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sci. inquiry that examines people's behavior
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survey research
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a research procedure used to collect info about conditions, events, opinions, people, org. and so forth
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respondents
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participate in survey research
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polls
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where we learn about the attitudes or opinions of a group
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ratings
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measures of reported behaviors of viewers or listeners of T.V or radio program
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interviews
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used to probe respondents attitude and behavior
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focus group
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intensive group interviewing that seeks to understand consumer attitudes and behavior
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observational research
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trained observers describe behaviors or messages or peeps or media being studied
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ethnography
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used to for objective desp. of social norms and events as they occur
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unobtrusive observation
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researchers want to study comm. in a natural setting
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participant observation
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study social sit. or org. from an insiders p.o.v
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network analysis
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study of behavioral interactions among large #'s of peeps
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verbal and nonverbal coding
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seek to identify patterns of behavior found in the interaction
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experimental research
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concern w/manipulating an aspect of behavior and controlling the enviornment and in order to view reactions better
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control
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to test or verify by means of conducting an experiment in a contained enviornment
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experimental design
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blue prints
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control group
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the group that doesnt undergo the training
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experimental group
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has experimental treatment
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subjects
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participants of experimental research
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lab. research
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peeps take n out of their natural surroundings so that more varibles can be controlled
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non-lab.research
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people studied in natural setting
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intervening variable
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a factor other than an independent variable that can affect a dependent variable
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