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15 Cards in this Set

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SIGNIFIER
Any material this that signifies, e.g., words on a page, a facial expression, an image.
SIGNIFIED
The concept that a signifier refers to.
SIGN
THE SMALLEST UNIT OF MEANING. ANything that can be usd to communicate (or tell a lie)
SYMBOLIC (ARBITRARY) SIGNS
Signs where the relation between signifier and signified is purely conventional and culturally specific, ie most words
ICONIC SIGNS
Signs where the signifier resembles the signified.
INDEXICAL SIGNS
Signs where the signifier is caused by the signified eg smoke signals fire
DENOTATION
The most basic literal meaning of a sign, eg, the word rose signifies a particular kind of flower
CONNOTATION
The secondary, cultural meanings of signs; or signified signs,eg, rose signifies passion
METONYMY
A kind of connotation where in one sign is substituted for another with which it is closely associated, eg, Washing for US government
SYNECDOCHE
A kind of connotation in which a part is used for the whole (as hand for sailor)
PARDIGMATIC RELATIONS
Where signs get meaning from their association with other signs
SYNTAGMATIC RELATIONS
Where signs get meaning from their sequential order, eg, grammar of the sequence of events that make up a story
MYTHS
A combination of paradigms and syntagms that make up an oft told story with elaborate cultural associations.
CODES
A combination of semiotic systems, a supersystem, that function as genera maps of meaning, beleif systems about oneself and others, which imply views and attitudes about how the world is and/or ought to be.
IDEOLOGIES
Codes that reinforce or are congruent with structures of power. Ideology works largely by creating forms of "common sense," of taken-for-granted every day life.