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15 Cards in this Set

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  • Back
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Adaptive Selling
An individual’s selling behavior differs during a sales interaction and customer interactions to accommodate the client’s needs.
To adapt
Amiable
It is a category in the social style matrix describing people who like cooperation and close relationships. They are low on assertiveness and high on responsiveness.
*category in the social style matrix
*friendly
Analytical
It is a category in the social style matrix that describes people who analyze facts and logic. They are low in assertiveness and responsiveness.
*category in the social style matix
*Analysis
Assertiveness
A category in the social style matrix in which people have opinions on problems and make it clear to others.
*Category in the social style matrix
*Confident; not agressive
Responsiveness
A category in the social style matrix in which a person reacts emotionally during social situations.
*category in the social style matrix
*reacting quickly
Diagnostic Feedback
Information to a sales person based on how they are doing performance wise.
*Final grade
Driver
A category in the social style matrix describing people who are high on assertiveness and low on responsiveness.
*category in the social style matrix
*qualities of confidence
Expert System
A computer program that mimics a human expert.
*human do computer do
Expressive
A category in the social style matrix describing people who are competitive and approachable, being high on assertiveness and responsiveness.
*category in the social style matrix
*agressive/react quickly
Outlined Presentation
A consistent presentation outlining important sales points. It often includes the steps needed to determine the client’s needs and building generosity at the end of the sale.
*CONSISTENT KEY POINTS
Performance Feedback
A type of feedback sales people get on their performance during a sales call.
*progress report
Customized Presentation
A presentation made based on a client’s particular needs.
*specific needs
Social Style Matrix
A method used to grouping customers based on their preferred use of communication. The two groups are Assertiveness and Responsiveness.
*grouping
Standard Memorized Presentation
A prepared sales story including all the key selling points in and effective order, and is also called a canned sales presentation.
*Charateristics of a STORY
Versatility
A characteristic in the Social style matrix in people who increase productivity of social relationships by adjusting to needs of others.
*Social style matrix characteristic
*adapt