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8 Cards in this Set

  • Front
  • Back

Opportunities in a recession

Low cost (primark) Sales in primark are up 20 percent in the last year recession, this is due to cost leadership

Threats in a recession

Reduced demand: B & Q £129 million in profits in 2009 but 15.6 percent lower than the previous year. Minimized by early and firm margin and cost reductions

Enter emerging market through franchise

Number one foreign brand 46000 restaurants, two to one lead over competitors. Empowered managers

for government intervention

Motor industry- Nissan got 9.1 million grant to move to the UK

Merger government intervention

Kraft/Cadbury, made no intervention bar suggesting a cadburys law where 60 percent of long term shareholders must vote.

sony

Cut 10000 jobs to focus on the three strongest area's, generated 500m on ps4 compared to 184m regaining market leader

thomas cook

Harriet green took a paternalistic leadership style took them from 21p per share to 153p many redundencies due to technological advancement

Starbucks

Howard schultz rejoined in 2008 and wanted to differentiate itself from normal cafes in terms of high levels of customer servicce through good culture