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5 Cards in this Set

  • Front
  • Back
Motivational effort is generally thought to include three dimensions...
1) intensity -- amount of effort th salesperson expends on a give task

2) persistence -- how long the salesperson will continue to put forth effort

3) choice -- the salesperson's choice of specific actions to accomplish job-related tasks
Sales Quota?
sales goal assigned to a marketing unit for use in managing sales efforts
3 main reasons for establishing a sales quota
1) To help management motivate salespeople

2) Used to evaluate salespeople's performance

3) Used to direct and control salespeople's efforts
Characteristics of a good quota plan
1) attainable
2) easy to understand
3) complete
4) timely feedback
Type of quotas
1) sales volume quota -- most popular
2) activity quota
3) financial quotas -- makes sales reps conscious of the cost and profit implications of what they sell -- attempts to direct efforts to more profitable products and customers