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5 Cards in this Set
- Front
- Back
Motivational effort is generally thought to include three dimensions...
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1) intensity -- amount of effort th salesperson expends on a give task
2) persistence -- how long the salesperson will continue to put forth effort 3) choice -- the salesperson's choice of specific actions to accomplish job-related tasks |
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Sales Quota?
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sales goal assigned to a marketing unit for use in managing sales efforts
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3 main reasons for establishing a sales quota
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1) To help management motivate salespeople
2) Used to evaluate salespeople's performance 3) Used to direct and control salespeople's efforts |
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Characteristics of a good quota plan
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1) attainable
2) easy to understand 3) complete 4) timely feedback |
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Type of quotas
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1) sales volume quota -- most popular
2) activity quota 3) financial quotas -- makes sales reps conscious of the cost and profit implications of what they sell -- attempts to direct efforts to more profitable products and customers |