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25 Cards in this Set
- Front
- Back
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Intro
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-sets the scene
-identifies the reporter -alert listeners/prepares them for whats coming -supplies the "where" |
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Tag
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-comes after the voice over or story
-adds a bit of info or a fact that doesn't fit |
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3 rules about writing a lead-in
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-don't duplicate words/be repetitive
-don't steal the reporter's thunder -don't overstate/oversell |
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3 rules about writing a voice over
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-view the footage before writing
-don't state the obvious -don't overwrite/cram too much copy |
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When is it apropriate to say "quote/unquote" in a story?
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when it is NEAT, COMPACT and the wording is EXCEPTIONAL
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2 ways to tell listeners a direct quote
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-As he put it...
-His exact words... |
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Bring
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movement toward me (come)
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Take
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movement away from me (go)
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Use bring in a sentence
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I asked her to bring me a book.
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Use take in a sentence
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I asked her to take my letter to the post office.
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What is stacking?
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Using too many adjectives and nouns as adjectives before a noun.
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An example of stacking
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A new and improved downward federal budget deficit forecast.
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What are the ABC's of writing?
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Accuracy
Brevity Clarity |
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Teasers
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-Tempt the viewrs to stay tuned
-Fair and factual/not misleading -Doesn't give the story away |
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When is a ? lead acceptable?
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-When the anchor isn't playing games
-The ? is one listeners can answer -The ? provokes thought |
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?s writers ask themselves:
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trying to say?
words will express it? image will make it clear? image fresh enough? put it shortly? unavoidably ugly? |
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Build to the strongest word
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taunts-threats-terror
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Weak/lazy beginnings:
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-Acutally
-There is/are, It is -Location -Quote/Unquote |
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Chapter 11 Rules
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-Wasting time
-Waste words -Empty words -Ms. Guidance -World's Biggest Snowcone? -Ups and Downs -Out of Abounds |
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Waste words
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needless to say, of course, as we all know
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waste time
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later today, some time
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Ms. Guidance
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we don't refer to people as Ms. Mrs.- Ms. Taylor Swift
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World's Biggest snowcone?
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Fact Check!
unprecedented, biggest, unique, first any -est words, unparalled, unsurpassed, ect... |
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Ups & Downs
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Continues- if it continues its not news
mired down- mean same thing, just used mired |
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Out of Abounds
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use FROM instead of OUT OF
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