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14 Cards in this Set
- Front
- Back
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Key Variables defining tourism
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Purpose, Distance, and Time
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Four Variable causing tourism to be complex
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Tourist (business or pleasure), The businesses providing goods/services, The government of the host community, The host community
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Explain the supply & demand sides of tourism
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Supply = accommodations, food, transport
Demand = the tourists desire |
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3 Key variables that define someone as a tourist
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Time, Distance, Purpose (business or pleasure)
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Phases of Tourism and Associations
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Anticipation & Planning - ASTA American Society of Travel Agents
Travel to the Site - CLIA Cruise Lines International Association The on-site Experience - NRA National Restaurant Association Return Travel - ABA American Bus Association Recollection - NTA National Tour Association |
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Grand Tour
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•England-France-Switzerland-Germany-Italy-
•Age 22-44 •Motivations = Culture, health, pleasure, curiosity, science, career, education, art, scenery •Tribulations = theft, alps, rivers |
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Services Cook offered and things he introduced
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Services
o Connections, tickets, timetables, currency exchange, travel guides, the tour Introduced o Circular TIx, Cooks Coupons & Circular Notes |
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Challenges & Opportunities
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Can growth & development occur w/o creating environmental problems?
How will technology effect tourism? As tourism grows, where will the workforce come from? Will tourism change social structure of countries/communities? |
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Consumer Behavior
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The study of consumer characteristics and the processes involved when individuals or groups select, purchase, and use goods and services to satisfy wants and needs.
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Push and Pull factors
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Push = Those things internal to the tourist which makes them desire to travel
o Attitudes, values, perception, learning, personality Pull = those things external to the tourist which are contrived to make the destination more desirable o Travel deals, weather |
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Optimal Arousal Theory
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Tourism is guided mainly by intrinsic motives and the need to escape stress, excessive stimulation, and the mundane
•Through travel people can experience the stimulation or peace and tranquility they cant experience at home |
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Five Step approach for segmenting a market
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•Choose a segmentation approach
•Profile the segments (using marketing mix) •Forecast each segments potential #/$ •Decide which segments should be targeted •Estimate likely market share per segment |
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Influences on a Tourist
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TB=F*(EF*IF) stands for: tourist behavior= function of (Internal Factors * External Factors)
internal factors would be values, motives, personality, etc. Examples of external factors would be social class, cultures, environmental conditions, etc. |
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Perceptual Principles and how they can be used by management
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Sensory Adaptation = taking things for granted --> need innovation
Context = the setting of the interrelated conditions in which something exists/occurs |
