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67 Cards in this Set
- Front
- Back
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Reagan's Nicaragua Situation
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Uncontested terms
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March on Washington
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Burke's Pentad
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Hoosiers and Rudy
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Rhetoric of Rebirth
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The Alamo
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Fisher's Narrative
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Mr. Smith goes to Washington
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Fisher's Narrative
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Star wars speech
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Bormann's Fantasy
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Cinderella
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Bormann's Fantasy
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Hero
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Bormann's Fantasy
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The Tale of O
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Ideological Perspective
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Tough Guise
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Ideological Perspective
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German Shorts
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Propaganda
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The Green Berets
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Propaganda
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Why we fight
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Propaganda
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Tiffany's
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Propaganda
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Disney world
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Propaganda
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Gandhi
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Social Movements
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A force more powerful
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Social Movements
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Eyes on the prize
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Social Movements
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Richard Weaver
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Limitations of Dialectic
Sermonic Hierarchy of Beliefs (ideas, beliefs, metaphysical dream) Metaphysical dream (tyrannizing image, uncontested terms, ultimate terms, charismatic terms) God/Devil Terms Hierarchy of Argument |
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Kenneth Burke
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Symbolic Action
Identification Dramatism (the pentad) Rhetoric of Rebirth Mystery Occupational Psychosis Terministic Screens Trained Incapacity Rhetoric of Trancendence |
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Chaim Perelman
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Meeting of Minds (identification)
The Real/The Preferable Audience (particular, universal) |
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Walter Fisher
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Narrative
world paradigms |
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Earnest Bormann
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Fantasy
Robert Bales - small group activities |
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Todd Gitlin
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Inoculation Theory
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Jowett and O'Donnel
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Types of Propaganda
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Frank Capra
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American Counter Propaganda
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J.A.C. Brown
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stages of propaganda (pre, out-group, action)
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Characteristics of Human Behavior
and who? |
Ability to think symbolically
Ability to reason and make informed decisions Richard Weaver |
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Limitations of Dialectic
and who? |
doesn't emotionally move people
doesn't deal with real world situations Richard Weaver |
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Two things a rhetorician should have in mind
and who? |
Ideal - how can you present in the most ideal and ethical way
Realistic - apply to audience Richard Weaver |
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On what terms do Weaver and Burke agree?
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language is sermonic = naming
revealing something about motives through word choice |
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Weaver's Hierarchy of Beliefs (3)
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Ideas
Beliefs Metaphysical Dream |
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Metaphysical Dream Expanded
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Tyrannizing Image
Uncontested Terms Ultimate Terms Charismatic Terms |
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Weaver's Hierarchy of Argument (5)
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Definition - Best, meaning of term
Relationship - metaphor, symbol Cause-effect - direct connection Circumstance - Weakest, one example Authority - can be as good as definition if you use someone with good ethos |
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Weaver on Fact
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can be rhetorical but audience needs to be more skeptical
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Symbolic Action
and who? |
Behavior that takes on meaning
Burke |
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The Pentad
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Scene
Act Agent Agency Purpose |
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Motive
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Burke wants us to use the pentad to figure out motives
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What is Burke's term for uncontested terms?
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Mystery
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3 stages of Rhetoric of Rebirth
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Pollution
Purification Redemption |
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Occupational Psychosis
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things we are interested in, affect how we view things
Burke |
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Terministic Screens
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How we view things through our occupational psychosis
Burke |
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Trained Incapacity
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How you try to solve problems based on interests and expertise
Burke |
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Rhetoric of Transcendence
and who? |
because we think in a heirarchy we argue this way as well, there are four ways
Burke |
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4 ways to argue based on heirarchy
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Quantity
Quality - morally superior Value - one value is superior Hierarchy - superior based on natural biological order |
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Meeting of minds
who? and what is it the same as? |
Chaim Perelman
same as Burke's identification |
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Perelman's the real and the preferable
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facts
truths presumptions value - definition or opinion of a value values hierarchy - one value better than another speaker and audience must agree |
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Audience (2)
and who? |
Perelman
Particular - audience you are intending to reach Universal - ethical overseer of message |
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Narrative Anecdote
and who? |
using a story to support the point you are making
Walter Fisher |
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Judging Narrative (4)
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Rational Paradigm - evaluate based on evidence and facts
Narrative Paradigm - evaluate based on the story itself Narrative Probability - coherent story? understandable? Narrative fidelity - does the character do what a heroic character should do? |
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symbolic convergence theory is the same as what?
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fantasy theme analysis
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Earnest Bormann worked with...
on the concept of... |
Robert Bales
chaining out fantasy |
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Rhetorical vision
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the way you look at world through fantasy
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Sanctioning Agent
and who |
dominant emotion people are identifying with in fantasy
Bormann |
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Consequences of Fantasy
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evaluate from with in the frame of fantasy
expect it to work like fantasy |
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4 ways to be the norm
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Numbers
Access to power Access to money Presentation by Media |
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Heremony
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one ideology is more powerful than others
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Person responsible for Inoculation theory
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Todd Gitlin
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Characteristics of Propaganda
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Institutionally sponsored
Primarily concerned with effects Aimed at the masses Media is channel of choice Ideological basis Represses dissent |
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Who is responsible for the 3 types of propaganda?
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Jowett and O'Donnel
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Who is responsible for American Counter Propaganda?
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Frank Capra
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Who came up with the stages of propaganda?
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J.A.C. Brown
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what are the 3 stages of propaganda?
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pre-propaganda - setting stage, define problem
out-group - identify with stereotype, create new name, repeat action - ask audience to do something |
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Transference
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stealing someone else's ethos/credibility to support your argument
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Plainfold
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show regular people
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Importance of encountering opposition in social movements
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press coverage
legitamacy sometimes a negative reaction sways public opinion toward movement |
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Stages of social movements (5)
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Genesis
Social Unrest Enthusiastic Mobilization Maintenance Termination |
