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39 Cards in this Set

  • Front
  • Back
Aristotle's Influences
Plato and Isocrates (citizen orator)
Aristotle's Definition of Rhetoric
discovering in any given situation his available means of persuasion, CHOICES
Counterpart of Dialectic
dialectic is not good for large audiences
4 reasons rhetoric is useful
1. Helps maintain truth or justice against falsehood

2. Advances public discourse where absolute truth is unknowable

3. Teaches us habit of seeing both side of an argument, understanding arguments on other sides

4. For self-defense
3 divisions of rhetoric
deliberative – broadest, public issues, problems, if it isn’t court oratory or ceremonial than it is deliberative

forensic – court oratory

epideictic – ceremonial settings
Principle of the Golden Mean
picking the middle choice is always the most persuasive
Enthymeme
syllogisms, truncated/partial syllogism, audience supplies part, most commercials are set up like this
Artistic and Inartistic Proofs
Inartistic proofs – basic information, things to pick from

Artistic proofs – canon choices, could make a logos, pathos, ethos choice, Want balance of all three
Aristotle on Organization
Introduction, narration-proof, conclusion

NO REFUTATION
Difference between style and delivery
Style – choice you make before the presentation of the message happens
Ex. water, heat, different areas of the country, visual message (images)

Delivery – pitch, rate, volume
What does Aristotle not talk about?
Memory
Good Ethos
Good common sense
Good will
Good character
What is Cicero's most famous work? Why?
Ad Herenium

Influential because its short, condensation of all things Cicero wrote, important because they didn't have print yet
Cicero thought there were 3 kinds of people...which one was he?
Great speakers, Don't write
Great writers, Don't speak
Great writers and Speakers

Cicero was a great writer and a great speaker
What does Cicero add to Logos?
adds concept of stasis

Conjecture – statement of fact

Definition – arguing over definition

Quality – whether it is morally right or wrong

Procedure – if a procedure effective
What does Cicero add to Ethos and Pathos?
Ethos – includes speakers entire life not during the speech (citizen orator)

Pathos – thought emotion was very important

Humor – 1st to talk about humor, satire
What does Cicero add to Organization
refutation step
What does Cicero say about Style?
adds levels of style

Plain - informative
Middle - to entertain
Grand - to persuade, doesnt exist anymore
What does Cicero say about delivery and memory?
Delivery - incredibly important

Memory - 1st one to talk about it, wrong about doing exercises to increase memory
Cicero's 10 suggestions for Interpersonal Communication
1. put for ideas in easy manner
2. use humor
3. don't monopolize conversation
4. language appropriate to subject
5. safe topics (ex. family, politics)
6. if topic veers, steer back
7. study the company, taste differ
8. dont show anger
9. only correct someone when absolutely necessary
10. don't boast
Quintilian's influences
Cicero and Isocrates
what is the area of Quintilian's biggest contribution?
citizen orator
What is Q's good man theory? (5 factors)
1. free from vice
2. sincere belief in the cause he advocates
3. lover of wisdom
4. servant of the state
5. seeks knowledge on subject
Describe the 2nd sophistic
what is the only canon left?
governments change and free speech is gone
delivery is the only canon left
panegyric - the type of discourse where you cant say anything
St. Augustine
influenced by Cicero then converts to catholicism
teaches church that divine inspiration doesn't make you a good speaker
significant because church becomes center of knowledge
Describe the Middle Ages and the three events that changed rhetoric
most people that could read and write were part of the church
Letter writting is the main way of communicating

1. crusades
2. printing press
3. protestant reformation
Describe the Humanist Perspective
Vico - people are creative, cant predict what can happen, need all canons and all the creativity you can get
Ingenium
"spark of light"
describes process where you don't know what is next, can't predict creative process
Describe the Rational Perspective
Ramus thinks that emotion is stupid and should be suppressed, can learn to predict people, doesn’t like emotion and creativity, takes invention and organization away, style and delivery are only canons
Who were the three British?
Blair, Whately, Campbell
Blair was interested in...
Style
Good taste and the sublime
Campbell was interested in...
Argument
faculty psychology
the 5 faculties of the mind
What are Campbell's 5 faculties of the mind
1. Faculty of understanding
2. Faculty of memory, vivid imagery
3. Faculties of imagination, really creative (metaphor, ect)
4. Faculties of passion
5. Faculties of will
Whately was interesting in...
Arguement - especially forensic
matters of fact, matters of opinion
presumption of innocent if you are defendant
burden of proof is on prosecution
Elequosionists
Only interested in delivery
Not that much creativity
Take classes, improve speech, move up levels of society
Who were the two famous Elequosionists?
Sheridan - highly respected

Austin - gestures
What are Rhetorical Situations?
Figure out which things are rhetorical situations and which things aren’t

Always have exigency, which is a problem that is identified by audiences, discourse is going to help the situation

Constraints: External (outside factor) and Internal (personality)
What is Apologia and its 4 strategies?
Audiences demand explanation or apology

1. Denial - I'm innocent
2. Bolstering - reminding audience of what they liked about you
3. differentiation - remind them your situation is different
4. Transcendence - something is more important than this charge
What are the 4 possible combinations for Apologia?
Absolution - Denial, differentiation
Vindication - Denial, transcendence
Explanation - Bolstering, differentiation
Justification - Bolstering, transcendence