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39 Cards in this Set
- Front
- Back
Aristotle's Influences
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Plato and Isocrates (citizen orator)
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Aristotle's Definition of Rhetoric
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discovering in any given situation his available means of persuasion, CHOICES
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Counterpart of Dialectic
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dialectic is not good for large audiences
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4 reasons rhetoric is useful
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1. Helps maintain truth or justice against falsehood
2. Advances public discourse where absolute truth is unknowable 3. Teaches us habit of seeing both side of an argument, understanding arguments on other sides 4. For self-defense |
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3 divisions of rhetoric
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deliberative – broadest, public issues, problems, if it isn’t court oratory or ceremonial than it is deliberative
forensic – court oratory epideictic – ceremonial settings |
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Principle of the Golden Mean
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picking the middle choice is always the most persuasive
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Enthymeme
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syllogisms, truncated/partial syllogism, audience supplies part, most commercials are set up like this
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Artistic and Inartistic Proofs
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Inartistic proofs – basic information, things to pick from
Artistic proofs – canon choices, could make a logos, pathos, ethos choice, Want balance of all three |
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Aristotle on Organization
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Introduction, narration-proof, conclusion
NO REFUTATION |
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Difference between style and delivery
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Style – choice you make before the presentation of the message happens
Ex. water, heat, different areas of the country, visual message (images) Delivery – pitch, rate, volume |
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What does Aristotle not talk about?
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Memory
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Good Ethos
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Good common sense
Good will Good character |
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What is Cicero's most famous work? Why?
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Ad Herenium
Influential because its short, condensation of all things Cicero wrote, important because they didn't have print yet |
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Cicero thought there were 3 kinds of people...which one was he?
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Great speakers, Don't write
Great writers, Don't speak Great writers and Speakers Cicero was a great writer and a great speaker |
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What does Cicero add to Logos?
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adds concept of stasis
Conjecture – statement of fact Definition – arguing over definition Quality – whether it is morally right or wrong Procedure – if a procedure effective |
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What does Cicero add to Ethos and Pathos?
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Ethos – includes speakers entire life not during the speech (citizen orator)
Pathos – thought emotion was very important Humor – 1st to talk about humor, satire |
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What does Cicero add to Organization
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refutation step
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What does Cicero say about Style?
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adds levels of style
Plain - informative Middle - to entertain Grand - to persuade, doesnt exist anymore |
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What does Cicero say about delivery and memory?
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Delivery - incredibly important
Memory - 1st one to talk about it, wrong about doing exercises to increase memory |
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Cicero's 10 suggestions for Interpersonal Communication
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1. put for ideas in easy manner
2. use humor 3. don't monopolize conversation 4. language appropriate to subject 5. safe topics (ex. family, politics) 6. if topic veers, steer back 7. study the company, taste differ 8. dont show anger 9. only correct someone when absolutely necessary 10. don't boast |
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Quintilian's influences
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Cicero and Isocrates
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what is the area of Quintilian's biggest contribution?
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citizen orator
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What is Q's good man theory? (5 factors)
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1. free from vice
2. sincere belief in the cause he advocates 3. lover of wisdom 4. servant of the state 5. seeks knowledge on subject |
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Describe the 2nd sophistic
what is the only canon left? |
governments change and free speech is gone
delivery is the only canon left panegyric - the type of discourse where you cant say anything |
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St. Augustine
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influenced by Cicero then converts to catholicism
teaches church that divine inspiration doesn't make you a good speaker significant because church becomes center of knowledge |
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Describe the Middle Ages and the three events that changed rhetoric
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most people that could read and write were part of the church
Letter writting is the main way of communicating 1. crusades 2. printing press 3. protestant reformation |
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Describe the Humanist Perspective
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Vico - people are creative, cant predict what can happen, need all canons and all the creativity you can get
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Ingenium
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"spark of light"
describes process where you don't know what is next, can't predict creative process |
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Describe the Rational Perspective
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Ramus thinks that emotion is stupid and should be suppressed, can learn to predict people, doesn’t like emotion and creativity, takes invention and organization away, style and delivery are only canons
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Who were the three British?
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Blair, Whately, Campbell
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Blair was interested in...
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Style
Good taste and the sublime |
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Campbell was interested in...
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Argument
faculty psychology the 5 faculties of the mind |
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What are Campbell's 5 faculties of the mind
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1. Faculty of understanding
2. Faculty of memory, vivid imagery 3. Faculties of imagination, really creative (metaphor, ect) 4. Faculties of passion 5. Faculties of will |
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Whately was interesting in...
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Arguement - especially forensic
matters of fact, matters of opinion presumption of innocent if you are defendant burden of proof is on prosecution |
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Elequosionists
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Only interested in delivery
Not that much creativity Take classes, improve speech, move up levels of society |
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Who were the two famous Elequosionists?
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Sheridan - highly respected
Austin - gestures |
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What are Rhetorical Situations?
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Figure out which things are rhetorical situations and which things aren’t
Always have exigency, which is a problem that is identified by audiences, discourse is going to help the situation Constraints: External (outside factor) and Internal (personality) |
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What is Apologia and its 4 strategies?
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Audiences demand explanation or apology
1. Denial - I'm innocent 2. Bolstering - reminding audience of what they liked about you 3. differentiation - remind them your situation is different 4. Transcendence - something is more important than this charge |
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What are the 4 possible combinations for Apologia?
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Absolution - Denial, differentiation
Vindication - Denial, transcendence Explanation - Bolstering, differentiation Justification - Bolstering, transcendence |