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16 Cards in this Set

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  • Back
5 cannons of rhetoric
invention
organization
style
delivery
memory
invention
logos, pathos, ethos, creative process involved
organization or arangement
structure
style
pre determined
delivery
presentation itself
memory
visual imagry that is in the creators mind
Definitions of rhetoric
johannasen - speach making only. verbal means only!
herrick- study and practice of effective symbolic expression
campbell - study of what is persuasve. ( humanistic study that exampines all the symbolic means by which influence occurse
purposes of rhetoric according to campbell
creatin virtual experience
atering perception explaining
formuating beief
initiating action
maintainting action
Characteristics of rhetoric according to herrick
rhetoric seeks persuasion
is planned
considers the audience
revels human motives
is a response and invites a response
is an art
Single definition perspective
studied classics only, rhetoric is informed opinion based on probability
systems perspective
3 time periods but no link, preoccupation with the anture of the audience, psychological. evidence and stressed written mode of rhetoric
evolutionary perspective
start in reek adn see how they ink together new technology could make us forget our roots
rhetoric
the art of selecting adapting nd communicatig ideas primarily through verbal means to achieve a desired response from a specific audience.
speaker
person with an idea and a speech purpose
auience
memebers see the rhetorcal context through lenses
ethical criteria for speaches
no false fabricated evidence
no spacial or unsupported or illogical reasoning
no representing yourself as an expert
no using irrelevent information to diert attention
no asking your audience to link oyur idea to emoto laden values motices and goals.
no decieving your audience by concealing real purpose
nod istorting or misrepresenting undesirable features
no emotional appeals that lack a supprting basis of evidence
no simplifying complex situations \
no pretending to be certain when ur not
no advocating something in which oyu do not believe yourself.