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16 Cards in this Set
- Front
- Back
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5 cannons of rhetoric
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invention
organization style delivery memory |
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invention
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logos, pathos, ethos, creative process involved
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organization or arangement
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structure
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style
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pre determined
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delivery
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presentation itself
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memory
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visual imagry that is in the creators mind
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Definitions of rhetoric
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johannasen - speach making only. verbal means only!
herrick- study and practice of effective symbolic expression campbell - study of what is persuasve. ( humanistic study that exampines all the symbolic means by which influence occurse |
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purposes of rhetoric according to campbell
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creatin virtual experience
atering perception explaining formuating beief initiating action maintainting action |
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Characteristics of rhetoric according to herrick
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rhetoric seeks persuasion
is planned considers the audience revels human motives is a response and invites a response is an art |
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Single definition perspective
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studied classics only, rhetoric is informed opinion based on probability
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systems perspective
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3 time periods but no link, preoccupation with the anture of the audience, psychological. evidence and stressed written mode of rhetoric
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evolutionary perspective
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start in reek adn see how they ink together new technology could make us forget our roots
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rhetoric
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the art of selecting adapting nd communicatig ideas primarily through verbal means to achieve a desired response from a specific audience.
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speaker
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person with an idea and a speech purpose
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auience
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memebers see the rhetorcal context through lenses
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ethical criteria for speaches
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no false fabricated evidence
no spacial or unsupported or illogical reasoning no representing yourself as an expert no using irrelevent information to diert attention no asking your audience to link oyur idea to emoto laden values motices and goals. no decieving your audience by concealing real purpose nod istorting or misrepresenting undesirable features no emotional appeals that lack a supprting basis of evidence no simplifying complex situations \ no pretending to be certain when ur not no advocating something in which oyu do not believe yourself. |
