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33 Cards in this Set
- Front
- Back
Language acts as a screen or filter as we experience life.
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Terministic screen
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a condition of mutually percieved similarity and connection between individuals of groups based on the resources of language.
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Identification
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Appeals to emotions as developed within a message to influence the audience.
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Pathos
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A message that uses a deductive argument in a full or partial syllogistic form to reach a conclusion that will influence audience members.
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Enthyeme
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Five segments of rhetoric used in acient Greece and Rome for development of a message, also in rhetoric education.
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Cannons of Rhetoric
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Language used to appeal to reason as developed within a messagee to influence and audience.
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Logos
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An imperfectionmarked by urgency it is a defect and obstacle something waiting to be done which is other than it should be.
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Exigence
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Language sets our understandings, exectations, and circumstances of our behavior.
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Language is symbolic action
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A problem experienced in life where a rhetor can make and deliver a message designed to respond to the circumstance by gaining audience cooperation in solving or addressing the problem.
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Rhetorical situation
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A highly abstract word or phase taken from shared culutral history that serves as a primary value term, espeacially in disputes between rhetorics in a given cultures
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Ideograph
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A message component where one item person or process is descibed by suggesting that it is another(unlike) item, person or process
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Metaphor
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control exhibited through language and social practices that favors certian life stances, activities and legal arrangements.
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Hegemony `
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Degree to which the characters, actions and scenes in a narrative plausible or believeable.
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Narrative Coherence
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Degree to which the chracters, actions and scenes in a narrative seem to resonate with life experiences held b an audience ember.
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Narriative Fidelity
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The emergence of tenable compromise of multicultural conflict....acceptable cultural negotiation orcompromise
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Concordance
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a mmetaphor where the metaphier is grounded in an item, experience or process thats is known across cultures and across human history.
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Archetypal Metaphor
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The process that occurs when on audience member selects a fantasy them from another rehtor and extends, shares, or modifies that fantasy theme
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Chaining out
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Messages created for audiences (ranging from comic strips to novels, from websites to hollywood blockbuster films) are a means to provide a certian attitude toward recurring life situations
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Equipment for living
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Character ofreputation of a rhetor, especially as developed within a message to influence an audience.
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Ethos
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A message, or message segment, that offers a fictional or dramatized version of life that meets the needs of the rhetor who creates the message; fantasy themes can incorporate actual events and people as well as fictional ones.
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Fantasy theme
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A fantasy theme that becomes common in a culture by repeated and differential use.
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Fanasty type
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Systematic concepts of the dynamics of messages for and about women in the human culture.
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Feminist Rhetorical theory
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A figure of verbal communication or visual commununication where an associated part stands for the whole.
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Metonymy
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in a metaphor, an item, person or process that is being described or characterized by attaching a spatial, body-position paraphier whose complete metaphier is hidden or obscured.
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Orientational Metaphors
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A tool that aides in understanding how rhetors explain the primary relationship between five parts of a typical narrative explanation about any human action.
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pentad
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a point in a argument where rhetor can find the means to "arrest" "intercept" or "stop" the force of an opponents arguments; a rescource sought by the rhetor at the state of invention
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Stasis
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A figure of verbal communication or visual communication where an integral part stands for the whole.
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Synecdoche
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in a metaphore, the item person or processthat is being described or chracterized is most often addressed within a systematice and predictable set of metaphiers
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Systematic metaphor
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institutionalized state apparatus; hegemony
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Althusser
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ethos pathos logos
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Aristole
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Pentad
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Burke
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Triangle of meaning
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Richards
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Fantasy theme analysis
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Bormann
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