Study your flashcards anywhere!

Download the official Cram app for free >

  • Shuffle
    Toggle On
    Toggle Off
  • Alphabetize
    Toggle On
    Toggle Off
  • Front First
    Toggle On
    Toggle Off
  • Both Sides
    Toggle On
    Toggle Off
  • Read
    Toggle On
    Toggle Off

How to study your flashcards.

Right/Left arrow keys: Navigate between flashcards.right arrow keyleft arrow key

Up/Down arrow keys: Flip the card between the front and back.down keyup key

H key: Show hint (3rd side).h key

A key: Read text to speech.a key


Play button


Play button




Click to flip

33 Cards in this Set

  • Front
  • Back
Language acts as a screen or filter as we experience life.
Terministic screen
a condition of mutually percieved similarity and connection between individuals of groups based on the resources of language.
Appeals to emotions as developed within a message to influence the audience.
A message that uses a deductive argument in a full or partial syllogistic form to reach a conclusion that will influence audience members.
Five segments of rhetoric used in acient Greece and Rome for development of a message, also in rhetoric education.
Cannons of Rhetoric
Language used to appeal to reason as developed within a messagee to influence and audience.
An imperfectionmarked by urgency it is a defect and obstacle something waiting to be done which is other than it should be.
Language sets our understandings, exectations, and circumstances of our behavior.
Language is symbolic action
A problem experienced in life where a rhetor can make and deliver a message designed to respond to the circumstance by gaining audience cooperation in solving or addressing the problem.
Rhetorical situation
A highly abstract word or phase taken from shared culutral history that serves as a primary value term, espeacially in disputes between rhetorics in a given cultures
A message component where one item person or process is descibed by suggesting that it is another(unlike) item, person or process
control exhibited through language and social practices that favors certian life stances, activities and legal arrangements.
Hegemony `
Degree to which the characters, actions and scenes in a narrative plausible or believeable.
Narrative Coherence
Degree to which the chracters, actions and scenes in a narrative seem to resonate with life experiences held b an audience ember.
Narriative Fidelity
The emergence of tenable compromise of multicultural conflict....acceptable cultural negotiation orcompromise
a mmetaphor where the metaphier is grounded in an item, experience or process thats is known across cultures and across human history.
Archetypal Metaphor
The process that occurs when on audience member selects a fantasy them from another rehtor and extends, shares, or modifies that fantasy theme
Chaining out
Messages created for audiences (ranging from comic strips to novels, from websites to hollywood blockbuster films) are a means to provide a certian attitude toward recurring life situations
Equipment for living
Character ofreputation of a rhetor, especially as developed within a message to influence an audience.
A message, or message segment, that offers a fictional or dramatized version of life that meets the needs of the rhetor who creates the message; fantasy themes can incorporate actual events and people as well as fictional ones.
Fantasy theme
A fantasy theme that becomes common in a culture by repeated and differential use.
Fanasty type
Systematic concepts of the dynamics of messages for and about women in the human culture.
Feminist Rhetorical theory
A figure of verbal communication or visual commununication where an associated part stands for the whole.
in a metaphor, an item, person or process that is being described or characterized by attaching a spatial, body-position paraphier whose complete metaphier is hidden or obscured.
Orientational Metaphors
A tool that aides in understanding how rhetors explain the primary relationship between five parts of a typical narrative explanation about any human action.
a point in a argument where rhetor can find the means to "arrest" "intercept" or "stop" the force of an opponents arguments; a rescource sought by the rhetor at the state of invention
A figure of verbal communication or visual communication where an integral part stands for the whole.
in a metaphore, the item person or processthat is being described or chracterized is most often addressed within a systematice and predictable set of metaphiers
Systematic metaphor
institutionalized state apparatus; hegemony
ethos pathos logos
Triangle of meaning
Fantasy theme analysis