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18 Cards in this Set
- Front
- Back
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Audience |
the listener, viewer or reader of a text. |
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Concession |
an acknowledgment that an opposing argument may be true or reasonable. |
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Connotation |
Meanings or associations that readers have with a word beyond its dictionary definition or denotation. |
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Context |
The circumstances, atmosphere, attitudes, and events surrounding a text. |
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counterargument |
An opposing argument to the one a writer is putting forward. |
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ethos |
Greek for “character.” Speakers appeal to ethos to demonstrate that they are credible and trustworthy to speak on a given topic. Ethos is established by both who you are and what you say. |
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logos |
Greek for “embodied thought.” Speakers appeal to logos, or reason, by offering clear, rational ideas and using specific details, examples, facts, statistics, or expert testimony to back them up. |
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occasion
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The time and place that a speech is given or a piece is written.Pathos – Greek for “suffering” or “experience.” Speakers appeal to pathos to emotionally motivate their audience. |
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pathos |
Greek for “suffering” or “experience.” Speakers appeal to pathos to emotionally motivate their audience. |
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persona |
Greek for “mask.” The face or character that a speaker shows to his or her audience. |
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polemic |
Greek for “hostile.” An aggressive argument that tries to establish the superiority of one opinion over all others. |
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propaganda |
The spread of ideas and information to further a cause. |
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refutation |
A denial of the validity of an opposing argument. |
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rhetoric |
The art of finding ways to persuade and audience. |
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rhetorical appeals |
Rhetorical techniques used to persuade an audience by emphasizing what they find most appealing or compelling. The three major appeals are to ethos, pathos, and logos. |
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rhetorical triangle |
a diagram that illustrates the interrelationship among the speaker, audience, and subject in determining a text. |
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SOAPS |
A mnemonic device that stands for Subject, Occasion, Audience, Purpose, and Speaker. It is a handy way to remember the various elements that make up the rhetorical situation. |
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Purpose |
The goal that the speaker or writer wants to achieve. |
