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21 Cards in this Set
- Front
- Back
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What is Rhetoric
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The art of persuasion
- Visible in politics, media, publicity etc. |
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Sophists
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All about rhetoric as persuasion
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Plato
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Argues that rhetoric is the search for truth
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Aristotle
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In between Plato and Sophists
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Romans
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More situational
- Rely on ancient greeks |
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Rhetors
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Persons/institutions from which a message originates
- Public speakers, corporations, organizations - A Rhetor need not to be the person delivering the message |
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Artistic Proofs
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Ethos - Credibility
Pathos - Emotion Logos - Rationality/Logic |
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Aristotle and Ethos
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Aristotle believed ethos was the most important artistic proof, but this is not a generally accepted truth.
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Ethos
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Credibility
- Moral Character - Good Sense - Goodwill - Family Background - Attractiveness - Athletic Ability |
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Pathos
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Use of Emotion
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Logos
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Rational Appeals
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Visual Rhetoric
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3 Discourses
- Egalitarianism - Nationalism - Civic Republicanism |
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Egalitarianism
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Equality, working together, physical entrainment
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Nationalism
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Patriotism, nation hood, victory
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Rhetorical Event
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Refers to any event that generates a significant amount of public discourse
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Deliberative Rhetoric
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rhetoric used to argue what a society should do in the future
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Public Sphere
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The arena in which deliberative decision making occurs through the exchange of idea and arguments
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Forensic Rhetoric
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Bring about justice
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Audience Analysis
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the process of determining what the audience already knows or wants to know about your topic
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Thesis Statement
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statement of your topic and your position on it
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Organizational Pattern
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Chronological, Spatial, Topical, Problem-solution, and effect pattern
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