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15 Cards in this Set

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  • Back

Key words



a word or concept of great significance.

Connotations

An idea or feeling that a word invokes in addition to its literal or primary meaning.

Paraphrasing

express the meaning of using different words, especially to achieve greater clarity.

The rhetorical triangle

Ethos, Pathos, logos.

Style Analysis Terms

The process of determining what type of investment behavior an investor or money manager employs when making investment decisions.

Diction

The choice and use of words and phrases in speech or writing.

Tone

The general character or of a place, piece of writing, situation, etc.

Organization

the act or process of planning and arranging the different parts of an event or activity.

Point of view

The position from which something or someone is observed.

Detail

an individual feature, fact, or item.

Imagery

visually descriptive or figurative language, especially in a literary work.

Syntax

A set of rules for or an analysis of this.

Ethos

the characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations.

Pathos

A quality that evokes pity or sadness.

Logos

Facts or truth of something.