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9 Cards in this Set
- Front
- Back
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Product Considerations
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-Superiority
-Uniqueness -Efficiency -Capacity |
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Hustle Retail Strategies
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-Price
-Promotions |
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Protected Retail Strategies
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-Cartel
-Monopolies -Tariffs |
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Strategic Retail Strategies
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-Design
-Reputation -Low Cost |
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Tactical Retail Strategie
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-Salesforce
-Advertising |
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Globalization's Effect on brands
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increases brand image and recognizability
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What is wrong with competing based on price
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-competitors will always respond
-eventually profits will erode |
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Functional Benefits & Needs
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Usage
occasion attitudes price sensitivity |
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Psychological Benefits & Needs
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Self perceptions
advertising perceptions of others product personality |
