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90 Cards in this Set

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Positivism
Associated with quantitative research. Idea that there is one best way. Apply natural science technology to the social world

Positivists believe that one can seek to explain and predict what happens in the social world by searching for patterns and relationships between people. They believe one can develop hypotheses and test them, and that knowledge is a cumulative process.
Burrell and Morgan Paradigms or Org Theory
Functionalist, Interpretive, Radical Humanist, Radical Structuralist.

The 4 paradigms define 4 views of the social world based upon different meta-theoretical assumptions wiht regard to the nature of science and society and as such, are incompatible.

Holy Grail of Org Theory in PA
Functionalist Paradigm (objective-regulation)
This has been the primary paradigm for organizational study. It assumes rational human action and believes one can understand organizational behavior through hypothesis testing.

Assumes people are rational and that things happen for a reason (quant)
Interpretive Paradigm (subjective-regulation)
This paradigm "seeks to explain the stability of behavior from the individual's viewpoint". Researchers in this paradigm try to observe "on-going processes" to better understand individual behavior and the "spiritual nature of the world".

based on individual interpretations of world/action (qual)
Radical Humanist Paradigm (subjective-radical change)
Theorists in this paradigm are mainly concerned with releasing social constraints that limit human potential. They see the current dominant ideologies as separating people from their "true selves". They use this paradigm to justify desire for revolutionary change. It's largely anti-organization in scope.

Constraints on human reactions, researchers job is to remove these constraints (qual)
Radical Structuralist Paradigm (objective-radical change)
Based on this paradigm, theorists see inherent structural conflicts within society that generate constant change through political and economic crises. This has been the fundamental paradigm of Marx, Engles, and Lenin.

constructional constraints (like capitalism) but that it generates change automatically
(quan)
Systematic Reviews
Review all previous studies, good because reviewing studies next to one another can highlight methodological issues, basically it means to evaluate other people's studies with a set of established criteria.
Validity
Is what you are saying true?
Reliability
Can you repeat the study?
Face Validity
On the face of it, does it make sense
Convergent Validity
Do most of the varilables have high intercorrelations? Do all variables sort of point in same direction (converge)?
Criterion Validity
Easy quality indicators to point out, does a variable that is known to be valid match with your findings?
Construct Validity
Related to theoretical argument of hypothesis: "Does your variable match up with a theoretically derived hypothesis?
Scientific Method
1. Problem Formulation
2. Formulate research question
3. Define concepts related to research question.
4. Operationalization of concepts
5. Hypothesis formulation
6. Collect data
7. Analyze data
8. Look at results
9. Produce research report
10. Can this be replicated?
Ecological Fallacy
Attribute things to individuals you don't know can be attributable, can't take crime rates in richmond and then say that crime is higher in cities with a higher number of african americans because your unit of analysis is the city
Reductionism
Kind of the opposite of Ecological Fallacy. It is where you take broad data, and then inappropriately appply stringent appropriation of variables, like looking at only economic issues when there is more to the story
Nominal Variables
Gender: generally considered mutually exclusive, there is no rank order (ex, men are not better than women)
Ordinal Variables
Items that are on a scale like level of agreement with a statement, etc
Interval Variables
Temperature is an example, because zero doesn't mean there is no heat really, because numbers go below that. There is a meaningful distance between numbers of measurement
Ratio Variables
Age (0 does have a meaningful distance), Length of residence, income, where there is a relationship to zero?
Constructivism
Within social science there is almost invariably a rejection of the view that
'truths' about the social world can be established by using natural science
methods. This is essentially because of the nature of the subject matter of the
social sciences – people. People, unlike the objects of the natural world, are
conscious, purposive actors who have ideas about their world and attach meaning
to what is going on around them. In particular, their behaviour depends crucially
on these ideas and meanings. Constructivist researchers tend to use research
methods such as interviews and observation which allow them to acquire multiple
perspectives.
"all knowledge is situated"
that some types of knowledge are best learnt in one context rather than another and that the more authentic the context, the more effective the learning.

Doing any kind of research is that there is a certain power stance and that it is based upon the knowledge of the researcher and the decisions he makes.
Scientific Method, take 2
1. Select a topic/formulate a problem.
2. Develop broad questions.
3. As you develop, move more narrow in scope.
4. Formulate a research question.
5. Operationalizing a concept (defining variables in terms of the question)
6. Collect data
7. Analyze data
8. Is your question feasible, can it be replicated?
Mutually exclusive and exhaustive
Example, gender is mutually exclusive and if you include both male and female, then there is no one that is left out)
Grounded Theory
Based in qual. research. Says that theory should arise from observation not like in quant. research where researchers start with a priori (already established theories) that force them into certain assumptions
Field Research
Associated with grounded theory
Ethnography
Researcher is embedded within certain groups and are observing from their perspective. Shared social experiences.
Phenomenology
A philisophical term used to focus on people's subjective experience and interpretations of the world. It adds an interpretive peiece to ethnographic studies through an interpretive lends, how people interpret things is associated with philosophy (more theoretical)
Heuristic Inquiry
Shed the observer role and experience events first hand
Hermeneutics
Set out to seek patterns from large volume of detail and interpret them and seek meanings
Verstaehen
Means understand in german, it is important in phenomenology. (person-centered way of doing research)
Proventialism
"going native" So over-identify with population that are youare no longer doing any kind of objective research
Strengths of Qualitative Research
1. Capture real stories
2. Understand nuances
Weaknesses of Qualitative Research
1. Objectivity
2. Less generalizable than quant.
3. Quant is considered more neutral, but this is not necessarily true.
Deductive reasoning
Come up with a theory after observing something
Probability Sampling
any method of sampling that utilizes some form of random selection. In order to have a random selection method, you must set up some process or procedure that assures that the different units in your population have equal probabilities of being chosen. The probability of selection of each member of the population is known, which allows for unbiased estimates of population characteristics.
Double Sampling
Selecting a representative sample, and then at each address, one conducts a very short interview to determine whether there is a member of the desired group present and if there is such a person, an attempt is made to interview her or him.
Kish Method
Talking to the first person contacted in a phone survey
Simple Random Sampling
The ultimate goal of sampling that insures that every person in a population has an equal chance of being selected.
Population of inference
The group from the population from which you wish the results to be generalizable.
Population Frame
The list from which you can actually can draw your sample. In the case of budget restraints, time, etc. you have a smaller window in which to select your sample.
Sampling Frame Problems
1. Missing elements or non-coverage.
2. Duplicate listings
3. Clusters (where numbers have some kind of meaning that would shape your study)
4. Blanks or ineligables coming from a database
5. Disconnected numbers, non-residential numbers, fax numbers.
Systematic Sampling
Selecting every nth number from a list
Stratified sampling
Pull out certain populations, but then must report them separately
Cluster sampling
In cluster sampling, we follow these steps:

divide population into clusters (usually along geographic boundaries)
randomly sample clusters
measure all units within sampled clusters
Snowball sampling
Asking someone to participate in that study and then finding out from them who is like them and then contacting them (non probability sample)
Purposeful sampling and quota sampling
Sending out 10,000 surveys and then stopping when you get 500 white women responses. Not representative because they may be the most likely to respond
Sampling Error
A standard deviation is the spread of the scores around the average in a single sample. The standard error is the spread of the averages around the average of averages in a sampling distribution
Things to watch out for when asking survey questions.
1. Do not have non-responses in middle of scaled question.
2. Beware of hypothetical questions.
3. Beware of causality.
4. Beware of double-barrel questions (asking 2 questions at once).
5. Include definition as part of a question and include it first.
6. Make sure respondent has all info needed to answer question.
Confidence Intervals
A range around the sample estimate in which the population estimate is expected to fall with a specified degree of confidence, usually 95 percent in social science research.
Internal versus external validity
Internal validity has to do with the accuracy of the results. Results could be inaccurate if samples are not selected randomly. External validity has to do with the generalizability of the findings to the population. If the sample selected is only hispanics under the age of 25, then it would be hard to generalize the results to the entire US population.
Null hypothesis
There is no relationship or effect that is coming out of your experiment. Whatever your finding is, it could have occurred by chance.
Characteristics of Qualitative Research
Detail-oriented, Relies on complete, detailed description, inducive logic, does not limit inquiry, questions can change, researcher may not know in advance what she is looking for, design emerges and study unfolds, researcher acts as data gathering instrument, subjectives, based on interpretation
Types of Qualitative Methodology
Case Study, Grounded Theory, Phenomenology, Ethnography, Historical, Focus Groups, Interviews (can be both),
Characteristics of Quantitative Research
Focus on broad trends, uses numbers, deductive logic, specific questions and variables, guiding hypothesis, questions remain unchanged, researcher knows in advance what he/she is looking for, all aspects of study are carefully designed before data is collected, researchers use tools to collect data, objectives, seeks precise measurements and analysis of target concepts
Types of Quantitative Research
Surveys
Ways to assess validity
Descriptive: Whether features described are actually held to phenomena, whether they are possessed to the degree indicated.
Explanatory: Validity of what is being explained and the forces cited. Validity between link of cause and effect.
Theoretical: The validity of theoretical conclusions and the validity of any descriptive claims on which they rely
Glacer and Strauss
Non engaging in deductive pre-something. Constructing theory from inductive qualitative data through using successful analytic strategies. Starts with inductive data and subjecting them to close scrutiny through specific coding and analytical practices while collecting data. Qualitative data has own logic and could be conducted systematically, offering flexible guidelines.
Incentives for survey participants
Appeal to do good for their own community,
always use the word "help" as in, it will help them and us,
raffles and prizes are not the most efficient
How big should my sample size be?
It depends, because the determination of sample size is about the homogenaity or lack thereof of your population, which is the most important.
Basic Sample Size Equation
ss = Z 2 * (p) * (1-p)

--------------------------------------------------------------------------------

c 2


Where:

Z = Z value (e.g. 1.96 for 95% confidence level)
p = percentage picking a choice, expressed as decimal
(.5 used for sample size needed)
c = confidence interval, expressed as decimal
(e.g., .04 = ±4)
Incommensurability of Paradigms
Thomas Kuhn: Based on scientific tradition, his idea was that scientific knowledge was not really linear, it was normal science, and evidence builds to the paradigm, this is when a crisis occurs, and this is where a revolution occurs.

Paradigms within a field are incompatible and cannot be reconciled. Denied ability to use both methods.
What makes a good research question?
Is it feasible?
Is it measurable?
Does it matter?
Is it straightforward?
What is already known about your subject?
It is something everyone already knows the answer to?
Type I Error
Making the error that there is a relationship where one does not exist.
Type II Error
You find that there is no relationship where one does exist.
Internal Validity
Knowing whether your treatment caused the effect, if you are doing some kind of opinion study. Incorporating measurement and causal validity.
External Validity
Can this effect be generalized beyond your sample (external to)?
Social Science?
P 207-209: Tips of sampling; generalization rooted in ideal type. Tips on qualitative design. Go on about equations because research is about having confidence in your data. Be careful saying x caused y when this is not true.
Questions to avoid in surveys
1. Straight yes/no answers
2. Ranking objects
3. Percentages (increases respondent burden
4. Having an other in a ranking means that you probably don't have a well defined question
5. Questions should be mutually exclusive and exhaustive.
6. Don't start with demographic questions, you should already know them.
7. Do not attempt to measure knowledge.
8. Avoid ambiguous words that can be taken in different meanings.
Cognititve Pretest
Think alouds or probes for pretesting.
Behavior Coding
Pretesting: Monitoring the interviewer and interviewee. High frequencies of behavior need repair.
Response Latency
Pretesting: The time it takes a respondent to answer a question.
Formal Respondent Debriefings
Pretesting: Informs respondent about the purpose of the pre-test
Vignettes
Pretesting: Hypothetical scenarios that respondents evaluate, how people think about concepts, also diagnoses wording question.
Exploratory Research
a type of research conducted because a problem has not been clearly defined. Exploratory research helps determine the best research design, data collection method and selection of subjects. Given its fundamental nature, exploratory research often concludes that a perceived problem does not actually exist.
Exploratory research often relies on secondary research such as reviewing available literature and/or data, or qualitative approaches such as informal discussions with consumers, employees, management or competitors, and more formal approaches through in-depth interviews, focus groups, projective methods, case studies or pilot studies. The Internet allows for research methods that are more interactive in nature: E.g., RSS feeds efficiently supply researchers with up-to-date information; major search engine search results may be sent by email to researchers by services such as Google Alerts; comprehensive search results are tracked over lengthy periods of time by services such as Google Trends; and Web sites may be created to attract worldwide feedback on any subject.
The results of exploratory research are not usually useful for decision-making by themselves, but they can provide significant insight into a given situation. Although the results of qualitative research can give some indication as to the "why", "how" and "when" something occurs, it cannot tell us "how often" or "how many."
Exploratory research is not typically generalizable to the population at large.
Randomized Experiments
Random assignment to a treatment or control group-ensures that the only difference bewteen groups is their exposure to a treatment (differences are almost certain to be caused by control block)
Non-experiments
Do not use random assignment, do not directly manipulate treatment or have observations and comparison groups that are designed for causality

No control over assignment or who participates. Just observes that some treatment has taken place and some group of individuals participated.
Quasi-experiments
Attempt to mimic randomized experiments in purpose and structure despite the absence of random assignment (RD and ITS) Only some control of conditions of treatment, sometimes includes who receives treatments
Regression-Discontinuity
Pretest-posttest two group design. Implies that the same measure is administered before and after some program or treatment. Pretest implies that the same measure is given twice while pre-program implies that before or after measures may be the same or different.
Interrupted Time Series
involves multiple observations over time on the same units (eg, particular individuals) or on different, but similar, individuals (eg, same community or worksite); requires knowing when an intervention took place in order to compare before and after treatment.
Independent Variable
Just exists, no influenced by research
Dependent Variable
Could be influenced by study, what you are measuring
Chi-Square
When IV and DV are categorical, use this test for statistical signficance
T-Test
When your IV has only two categories, and your DV is continuous, use this test for statistical signficance
ANoVA
When your IV has more than two categories, and your DV is continuous, use this test for statistical significance
Keys for web surveys
1. Light color/dark text
2. No distracting graphics or animations
3. Send a compelling email about incentive and why selected
4. Include personalized links
5. Follow up only with non-respondents
6. Don't allow for multiple completion by the same respondent
7. Ensure confidentiality
8. Test on different browsers
Response Rate Calculation
In reporting a response rate, you need to also say how you calcuated the response. It should be calculated based on complete interviews, partial interviews, refusals and breakoffs, non-contact, and other.

Look at 1. interview
2.eligible, non-interview,
3. unknown eligbility, non-interview, and
4. non-eligible
When to use what method:
1. Focus group: little is known about the subject
2. Phone surveys: superficial and broad-based, need to know about respondents, not good with recall questions.
3. Mail surveys: bad if you need to use branching
4. Web survey: like a mail survey, except you can do branching in the background. Is good when you have a population you can link to e-mail that have access to computers.
Dilman Methodology of mail surveys
Most people follow today.
1. How envelopes are stuffed
2. What postage to use
3. Color of paper
4. Binding of paper
5. Follow up methods
6. Pre-test
7. Ensure data is codable
IRB
A committee, mandated by federal law to evaluate the potential phsyical or psychological risk of research involving human subjects. (the minimum of what you should be doing).