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13 Cards in this Set

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Survey
A research method in which an investigator asks questions of a respondent
Census
Data collection that includes every member of a population of interest
Population
A set consisting of every person or data point that would be of interest to a researcher
Sampling frame
A subset of a population from which a sample is actually selected
Open-ended question
In survey research, a question that respondents answer using their own words, unconstrained by choices provided by the researcher
Closed-ended question
In survey research, a question that contains a set of answers from which a respondent chooses
Response bias
A tendency for a respondent to answer in predictable ways, independent of the question content, such as always agreeing with a statement or always providing high or low ratings on a Likert scale
Social desirability bias
The tendency of respondents to answer questions in ways that generate a positive impression of themselves
Impression management
A form of social desirability bias in which respondents actively deceive a researcher in order to generate a positive impression of themselves in the researcher's eyes
Self-deception positivity
A form of social desirability bias in which respondents provide generally honest, but overly optimistic, information about themselves that generates a positive impression of them
Acquiescence
In survey research, the tendency to agree with the assertion of a question, regardless of its content
Satisficing
The tendency of respondents to be satisfied with the first acceptable response to a question or on a task, even if it is not the best response
Optimizing
the tendency of respondents to search for the best response to a question