Research Methods Chapter 10

Front 1

Survey

Back 1

A research method in which an investigator asks questions of a respondent

Front 2

Census

Back 2

Data collection that includes every member of a population of interest

Front 3

Population

Back 3

A set consisting of every person or data point that would be of interest to a researcher

Front 4

Sampling frame

Back 4

A subset of a population from which a sample is actually selected

Front 5

Open-ended question

Back 5

In survey research, a question that respondents answer using their own words, unconstrained by choices provided by the researcher

Front 6

Closed-ended question

Back 6

In survey research, a question that contains a set of answers from which a respondent chooses

Front 7

Response bias

Back 7

A tendency for a respondent to answer in predictable ways, independent of the question content, such as always agreeing with a statement or always providing high or low ratings on a Likert scale

Front 8

Social desirability bias

Back 8

The tendency of respondents to answer questions in ways that generate a positive impression of themselves

Front 9

Impression management

Back 9

A form of social desirability bias in which respondents actively deceive a researcher in order to generate a positive impression of themselves in the researcher's eyes

Front 10

Self-deception positivity

Back 10

A form of social desirability bias in which respondents provide generally honest, but overly optimistic, information about themselves that generates a positive impression of them

Front 11

Acquiescence

Back 11

In survey research, the tendency to agree with the assertion of a question, regardless of its content

Front 12

Satisficing

Back 12

The tendency of respondents to be satisfied with the first acceptable response to a question or on a task, even if it is not the best response

Front 13

Optimizing

Back 13

the tendency of respondents to search for the best response to a question