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14 Cards in this Set

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Statistical Significance (definition)
indicates results of an analysis showing any difference or relationships are unlikely to be the result of chance
Statistical Significance (standard industry practice)
p<0.05
Type I Error
mistakenly concluding that a real difference exists, when the difference is due to chance
Type II Error
mistakenly concluding that a difference is due to chance when the samples represent different populations
Alpha Level (definition)
level of probability predetermined by the researcher that sets the acceptable level of probability for committing a Type I error (p<0.05 usually)
Alpha Level (use)
used to determine if the groups are significantly different based on actual probability level (p value) as calculated from a given stats test
(p) Value
determined from a ratio based on mean group differences and variability

ratio = difference between group means/variability within groups

bigger ration = smaller p value = good
Statistical Power (def)
probability that a test will detect a difference when one actually exists

probability that a test will lead to rejection of the null hypothesis
Statistical Power (factors)
alpha level of at least p<0.05
maximize bt group differences
reduce variability
incr sample size
use of effect size
Effect Size (def)
used to help determine an adequate sample size (n) from pilot data, to protect against Type II errors

d = (x1-x2)/sd = effect size index
Effect Size (value)
small effect = 0.20
medium = 0.50 (effect is half of std dev)
large effect = 0.80

80% is industry standard
What is an 0.80 effect size?
An 80% chance that we would detect a difference between the samples if one actually existed.
Confidence Interval (CI)
boundaries of the confidence interval are based on sample mean and its standard error

wide: greater uncertainty about the true value of population mean

narrow: more certainty about the population mean
Confidence Interval (calculation)
95% CI = mean +- (95% z-score) (standard error of mean)