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9 Cards in this Set
- Front
- Back
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Audience statistics |
When facts and figures are collected on thing like circulation, website, box office figures, ratings, sales, etc. |
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Primary research |
Research that is conducted first-hand(questionnaires, focus groups, interviews, etc.). |
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Secondary research |
Second-hand research conducted by using existing primary research information (books, magazines, internet, etc.) |
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Give examples of primary research |
- Questionnaires - Surveys - Interviews - Focus groups - Product analysis |
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Give examples of Secondary research |
- Internet research - Library research - Archive research - Reading magazines |
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Qualitative research |
Measuring individual opinions, attitudes,behaviour and the psychology behind the choices people make |
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Quantitative research |
To measure responses in quantifiable terms (how much, how many), using numerical data |
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Likert Scale |
In a Likert questionnaire item, respondents specify their level of agreement or disagreement on a symmetric agree-disagree scale for a series of statements. Thus the scale captures the intensity of their feelings. |
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Rank Order scale |
A Rank Order scale gives the respondent a set of items and asks them to put the items in some form of order . Often this 'order' can include preference, importance, liking,effectiveness and so on. |
