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4 Cards in this Set
- Front
- Back
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Primary Research
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Research done by yourself -conducted by scratch -it is original and collected to solve the problem in hand -questionnaires/interviews/focus groups |
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Secondary Research
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Research done by someone else that you are using - also known as desk research -already exists and has been carried out by other people -has been collected for other purposes |
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Why?
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-to find out information -staffing~payments -find out what people want (audience) -before a business launches a new product, it will carry out lots of research into its target market~ this minimises the chance of the product failing |
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Important things to remember...
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-clear and easy to read -direct questions -min 7 max 12-15 (questions) -keep questions of the same subject together (link category) -closed questions give you options -open questions allow them to write their own answer (opinion) |
