Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
15 Cards in this Set
- Front
- Back
|
Removing The middle man and dealing directly with customers.
|
Disintermediation
|
|
|
Emergence of a new type of middle man. They act as brokers and united buyers with sellers. EX Bizrate
|
Reintermediation
|
|
|
A related concept where middlemen hold data or information to benefit customers and suppliers
|
Infomediation
|
|
|
This has occurred where distribution channels start to offer the same deal to the end customers
|
Channel Confluence
|
|
|
Music swapping services such as Napster and Gnutella opened up an entirely new approach to music distribution with both supplier and middleman removed completely, providing a great threat, but also opportunity to the music industry.
|
Peer-to-peer Services
|
|
|
Turn customers into sales people.
|
Affiliation
|
|
|
-Features
-Design -Customer need -Digital Value |
Product
|
|
|
-Wholesale
-Retail -Competitive -Depth/Liquidity |
Price
|
|
|
-Distributors
-Retail Channels -Representation |
Place
|
|
|
-Brand Image
-Brand Positioning -Product Positioning -Sales force -Advertising -Events -Specials/Promotions -Untegration |
Promotion
|
|
|
-Online evidence
-Integration |
Physical Evidence
|
|
|
-Resourcing
-Training -Contacting |
People
|
|
|
-Optimization
-Technology |
Process
|
|
|
When you go from and automated experience to a personal interaction
|
Contacting
|
|
|
-Hiring the right people
-Training them to be effective -Focus on the right activities |
Resourcing
|
