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15 Cards in this Set

  • Front
  • Back
Removing The middle man and dealing directly with customers.
Disintermediation
Emergence of a new type of middle man. They act as brokers and united buyers with sellers. EX Bizrate
Reintermediation
A related concept where middlemen hold data or information to benefit customers and suppliers
Infomediation
This has occurred where distribution channels start to offer the same deal to the end customers
Channel Confluence
Music swapping services such as Napster and Gnutella opened up an entirely new approach to music distribution with both supplier and middleman removed completely, providing a great threat, but also opportunity to the music industry.
Peer-to-peer Services
Turn customers into sales people.
Affiliation
-Features
-Design
-Customer need
-Digital Value
Product
-Wholesale
-Retail
-Competitive
-Depth/Liquidity
Price
-Distributors
-Retail Channels
-Representation
Place
-Brand Image
-Brand Positioning
-Product Positioning
-Sales force
-Advertising
-Events
-Specials/Promotions
-Untegration
Promotion
-Online evidence
-Integration
Physical Evidence
-Resourcing
-Training
-Contacting
People
-Optimization
-Technology
Process
When you go from and automated experience to a personal interaction
Contacting
-Hiring the right people
-Training them to be effective
-Focus on the right activities
Resourcing